Once your business is up and running Qualmark should be a
natural next step. As the official mark of quality for the New
Zealand tourism industry, joining Qualmark will assure your
customers that yours is a professional tourism business that can be
trusted to deliver a quality experience.
The Qualmark quality mark, and the systems that sit behind it,
are designed to support your aspirations by helping you enhance the
quality of what you offer, bolster your market position and
profile, and attract more profitable customers.
You can use the Qualmark quality mark by entering into a
licensing agreement with Qualmark New Zealand Limited - a joint
venture between Tourism New Zealand and the New Zealand Automobile
Association. Eligibility for the licence is confirmed by your
onsite assessment.
The programme is run by Qualmark as a service to the New Zealand
tourism industry on a not-for-profit basis. There are now over
2,100 tourism businesses carrying a Qualmark and each of these
benefit from not only improving business practices and building
capability but also the credibility and visibility offered by the
Qualmark logos.
Qualmark will help ensure your business is 'export ready' and
put you in touch with the international visitor market.
Building your business and our industry
Providing a world-class tourism experience is a critical part of
New Zealand's success as a visitor destination. Ensuring our
visitors go home satisfied with the experiences they have here will
help spread the word about our destination and keep people coming
back. This is true for the industry as a whole, and also for
individual operators.
By looking at all aspects of your business - from the
cleanliness of your facilities to the extra services you provide,
the professionalism of your staff to your management practices and
responsible tourism policies - Qualmark helps you strengthen the
experience you offer. It checks to see where the gaps are and helps
you identify where you need to improve.
But more than just a 'health check', your Qualmark will help you
stand out from the crowd - especially when it comes to growing your
profile internationally. In its international marketing activity,
Tourism New Zealand wants to be sure that the New Zealand operators
it works with will deliver the kinds of experiences we promise in
our marketing.
That's why New Zealand tourism operators must be Qualmarked to
participate in all Tourism New Zealand trade events offshore; why
we give preferential promotion to Qualmark rated and endorsed
operators on our travel website www.newzealand.com, and why we prefer to use
operators that carry a Qualmark in our itineraries for visiting
media and international travel sellers.
We are committed to raising the profile of Qualmark both in New
Zealand and offshore so that international visitors and travel
sellers know to look for the Qualmark logo for a quality assured
holiday experience that won't disappoint.
So if you are planning to sell your business internationally,
you should think seriously about applying for your Qualmark. Read more about Qualmark
on this website or visit Qualmark's website.
See the attached factsheet below for a few tips on getting the
most for your business out of the Qualmark programme.