Selling Your Product Internationally
Once your product is developed and you have an established
client base of domestic and international visitors, you may be
ready to look at proactively marketing your business to
international travellers in their home countries.
This could be through New Zealand-based inbound tour operators,
via the travel trade offshore (including travel agents, wholesalers
and online sellers) or direct to consumers through international
marketing.
Working internationally offers a range of benefits to operators,
but comes at the cost of time, money and patience. If you are
successful, you will be able to increase your customer numbers and
ensure you have a more reliable stream of visitors passing through
your business throughout the year.
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Last Updated on: 6 January 2010
Tourism New Zealand works with New Zealand operators to help
them market their businesses offshore through our international
trade events and marketing alliances, as well as through our
international...
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Last Updated on: 10 January 2012
Trade events are an important part of Tourism New Zealand's
trade training and marketing programme and there are a number of
ways tourism operators can get involved. We run...
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Last Updated on: 20 November 2009
Travel shows are held all over the world. They can be aimed at
consumers or the travel trade. Tourism New Zealand attends a number
of these events every year...
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Last Updated on: 21 January 2010
The international market can be a confusing and complex place
for operators new to the tourism distribution process. Inbound
operators are a one-stop-shop that takes care of the communication,...
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Last Updated on: 23 November 2009
Working with international travel sellers can be challenging.
Different cultures often have different ways of conducting
business. As well as getting to know a new country, new language
and...
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Last Updated on: 10 January 2012
Getting coverage in the media is a great way to raise the
profile of your business. Winning the attention of international
media is not an easy feat, but if...
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Last Updated on: 11 September 2010
During the 2010-11 cruise season, over 136,000 passengers and
55,000 crew visited New Zealand ports, contributing over $305
million directly to the economy. Forecasts indicate that future
seasons will...
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Last Updated on: 10 January 2012
Tourism New Zealand's Explore New Zealand Programme gives New
Zealand tourism operators the opportunity to offer their products
and services at discounted rates to visiting international media
and travel...
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