Selling Your Product Internationally

Once your product is developed and you have an established client base of domestic and international visitors, you may be ready to look at proactively marketing your business to international travellers in their home countries.

This could be through New Zealand-based inbound tour operators, via the travel trade offshore (including travel agents, wholesalers and online sellers) or direct to consumers through international marketing.

Working internationally offers a range of benefits to operators, but comes at the cost of time, money and patience. If you are successful, you will be able to increase your customer numbers and ensure you have a more reliable stream of visitors passing through your business throughout the year.

  • Checklist

    Last Updated on: 1 June 2010

    Tourism New Zealand works with New Zealand operators to help them market their businesses offshore through our international trade events and marketing alliances, as well as through our international...

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  • TRENZ and Trade Events

    Last Updated on: 20 November 2009

    Trade events are an important part of Tourism New Zealand's trade training and marketing programme and there are a number of ways tourism operators can get involved. We run...

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  • Attending Travel Trade Shows

    Last Updated on: 20 November 2009

    Travel shows are held all over the world. They can be aimed at consumers or the travel trade. Tourism New Zealand attends a number of these events every year...

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  • Working with Inbound Operators

    Last Updated on: 21 January 2010

    The international market can be a confusing and complex place for operators new to the tourism distribution process. Inbound operators are a one-stop-shop that takes care of the communication,...

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  • Building International Relationships

    Last Updated on: 23 November 2009

    Working with international travel sellers can be challenging. Different cultures often have different ways of conducting business. As well as getting to know a new country, new language and...

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  • Working with the Media

    Last Updated on: 27 May 2010

    Getting coverage in the media is a great way to raise the profile of your business. Winning the attention of international media is not an easy feat, but if...

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  • Working with the Cruise Sector

    Last Updated on: 2 July 2010

    Eighty-one cruise ships visited New Zealand in the 2009/10 season.  Each of those ships carried on average 1,240 passengers to over 491 port calls and each cruise is worth...

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  • The Explore New Zealand Discount Programme

    Last Updated on: 21 July 2010

    Tourism New Zealand's Explore New Zealand Programme gives New Zealand tourism operators the opportunity to offer their products and services at discounted rates to visiting international media and travel...

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