Markets & Stats
In this section you can access the latest information about our
offshore tourism markets. Our market guides (key markets updated in
August 2010) include market characteristics, latest visitor data,
information on what we're doing offshore and advice on working in
the different international markets.
There is also a range of research available from Tourism New
Zealand and the Ministry of Economic Development's Tourism Strategy
Group, which will help you in your business planning. Visit the tourism
research website for detailed visitor data, or please see below
for more information.
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Published: 1 June 2010
The early Easter break and volcanic ash cloud over Europe
resulted in a dip in international visitor arrivals in April, with
total arrivals down...
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There are a range of tourism data sets and reports available from both Tourism New Zealand and the Ministry of Economic Development's Tourism Strategy Group. These include Tourism New...
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The Australian appetite for travel remains high, with the strong dollar and low-priced airfares all fuelling interest in international travel. Visitor arrivals continue to show growth.
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As New Zealand's second largest visitor market, the United
Kingdom remains a focus for Tourism New Zealand. However, economic
conditions have led to a decline in arrivals recently. The...
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In the geographically large markets of the United States and
Canada, New Zealand is a relatively little-known holiday
destination. However, of all our international visitors, those from
the US...
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As our fifth-largest visitor market, Japan remains a valuable source of visitors for New Zealand. Despite decreasing visitor arrivals, average spend and length of stay have increased, and arrivals...
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China is the world's fastest-growing economy and offers enormous
opportunities for New Zealand tourism. A rapidly growing
middle-class and the freeing up of international travel
restrictions, combined with an...
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New Zealand attracts a steady number of visitors from the South
East Asian markets of India, Singapore, Malaysia and Thailand. The
markets have shown resilience during the global economic...
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