Markets & Stats
In this section you can access the latest information about our
offshore tourism markets. Our market guides include market trends,
key visitor statistics, information on what we're doing offshore
and advice on working in the different international markets.
There is also a range of research available from Tourism New
Zealand and the Ministry of Business, Innovation and Employment,
which will help you in your business planning. Visit the tourism
research website for detailed visitor data, or please see below
for more information.
International Visitor Arrivals January 2015
There are a range of tourism data sets and reports available
from both Tourism New Zealand and the Ministry of Business,
Innovation and Employment (MBIE). These include Tourism New...
Australia is New Zealand's largest inbound tourism market,
accounting for almost half of all visitors. Fuelled by a strong
economy, its proximity and an appetite for international travel,
The first year of the Premium Kiwi Partnership (PKP) programme
was very successful. This achievement was particularly relevant as
China's new travel law, which bans the sale of "shopping"...
New Zealand has long been a favourite holiday destination for
British travellers. However, travel to New Zealand and other
long-haul destinations was hit hard by the economic downturn.
Germany is our second-largest visitor market in Europe, and one
that presents significant opportunities for New Zealand
The United States is New Zealand's third-largest international
tourism market in terms of visitor arrivals and it is a market
where there are real opportunities for growth in the...
Japan is the new "comeback kid" thanks to good growth,
which started to be seen in 2012 for the first time in over a
decade. This growth looks certain to continue...
More accessible airline capacity, improved demand for tour group
bookings, and an emerging independent traveller market are all
expected to have a positive impact on arrivals. The majority (over...
High disposable incomes and a willingness to spend on luxury
brands and big-ticket items like holidays, as well as an
increasingly global mindset, are driving outbound travel from this...
Thailand is a relatively small market for New Zealand, currently
contributing just over 20,500 visitors each year. However, the
market is an important contributor to overall arrivals from South...
Published monthly, the International Visitor Arrivals (IVA)
survey measures international visitor arrivals into New Zealand by
month and by year. For more information on IVA visit Statistics New Zealand....
Through the development of Tourism New Zealand's
three-year marketing strategy, three key emerging markets were
identified as holding significant potential for New Zealand in the
longer term. These markets...