Markets & Stats

In this section you can access the latest information about our offshore tourism markets. Our market guides include market trends, key visitor statistics, information on what we're doing offshore and advice on working in the different international markets.

There is also a range of research available from Tourism New Zealand and the Ministry of Business, Innovation and Employment, which will help you in your business planning. Visit the tourism research website for detailed visitor data, or please see below for more information.

International Visitor Arrivals April 2015

Country Visitors % Change
Australia 107,984 0.3%
China 31,024 26.9%
United States 16,864 20%
United Kingdom 11,472 12.7%
CountryVisitors% Change
Japan 5,280 26%
Germany 4,016 11.9%
South Korea 4,416 19.6%
Canada 3,424 18.9%
  • Research

    There are a range of tourism data sets and reports available from both Tourism New Zealand and the Ministry of Business, Innovation and Employment (MBIE). These include Tourism New...

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  • Australia

    Australia is New Zealand's largest inbound tourism market, accounting for almost half of all visitors. Fuelled by a strong economy, its proximity and an appetite for international travel, Australia...

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  • China

    The first year of the Premium Kiwi Partnership (PKP) programme was very successful. This achievement was particularly relevant as China's new travel law, which bans the sale of "shopping"...

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  • United Kingdom

    New Zealand has long been a favourite holiday destination for British travellers. However, travel to New Zealand and other long-haul destinations was hit hard by the economic downturn.

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  • Germany

    Germany is our second-largest visitor market in Europe, and one that presents significant opportunities for New Zealand tourism.

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  • North America

    The United States is New Zealand's third-largest international tourism market in terms of visitor arrivals and it is a market where there are real opportunities for growth in the...

    United States Canada
  • Japan

    Japan is the new "comeback kid" thanks to good growth, which started to be seen in 2012 for the first time in over a decade.  This growth looks certain to continue...

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  • South Korea

    More accessible airline capacity, improved demand for tour group bookings, and an emerging independent traveller market are all expected to have a positive impact on arrivals. The majority (over...

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  • India

    High disposable incomes and a willingness to spend on luxury brands and big-ticket items like holidays, as well as an increasingly global mindset, are driving outbound travel from this...

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  • South East Asia

    Thailand is a relatively small market for New Zealand, currently contributing just over 20,500 visitors each year. However, the market is an important contributor to overall arrivals from South...

    Thailand Singapore Malaysia
  • Want to know more?

    Published monthly, the International Visitor Arrivals (IVA) survey measures international visitor arrivals into New Zealand by month and by year. For more information on IVA visit Statistics New Zealand....

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  • Emerging Markets

    Through the development of Tourism New Zealand's three-year marketing strategy, three key emerging markets were identified as holding significant potential for New Zealand in the longer term. These markets...

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