Markets & Stats

Quick Market Access

Show Key Markets Hide -

Europe

North America

North Asia

South East Asia

Section Highlights

In this section you can access the latest information about our offshore tourism markets. Our market guides include market characteristics, latest visitor data, information on what we're doing offshore and advice on working in the different international markets.

There is also a range of research available from Tourism New Zealand and the Ministry of Tourism, which will help you in your business planning. Visit the Ministry of Tourism's research website for detailed visitor data, or please see below for more information.

  • Latest Market Update

    Published: 5 February 2010

    With visitor arrivals figures improving in December and signs of economic recovery in New Zealand's key visitor markets, there is a general feeling of optimism...

    Read More
  • Other Research

    There are a range of tourism data sets and reports available from both Tourism New Zealand and the Ministry of Tourism. These include Tourism New Zealand's Visitor Experience Monitor and...

    Read More
  • Australia

    Australia is New Zealand's largest inbound tourism market, accounting for around 40 per cent of all visitors. With good air access, a favourable exchange rate and positive word-of-mouth, New Zealand...

    Read More
  • Europe

    As New Zealand's second largest visitor market, the United Kingdom is a key focus of Tourism New Zealand's international marketing, trade and public relations activity. However, the smaller European markets...

    Read More
  • North America

    In the geographically large markets of the United States and Canada, New Zealand is a relatively little-known holiday destination. However, of all our international visitors, those from the US are...

    Read More
  • Japan

    As our fifth-largest visitor market, Japan remains a valuable source of visitors for New Zealand. Although visitor arrivals have been decreasing  in recent years, average spend and length of stay...

    Read More
  • North Asia

    China offers New Zealand tourism one of the biggest growth opportunities in the world. A rapidly growing middle-class and the freeing up of international travel restrictions, combined with an increasing...

    Read More
  • South East Asia

    New Zealand attracts a steady number of visitors from the South East Asian markets of India, Singapore, Malaysia and Thailand. The markets have shown resilience during the global economic downturn,...

    Read More