Markets & Stats
In this section you can access the latest information about our
offshore tourism markets. Our market guides include market trends,
key visitor statistics, information on what we're doing offshore
and advice on working in the different international markets.
There is also a range of research available from Tourism New
Zealand and the Ministry of Business, Innovation and Employment,
which will help you in your business planning. Visit the tourism
research website for detailed visitor data, or please see below
for more information.
International Visitor Arrivals April 2013
Official New Zealand Government forecasts are for Australian visitor arrivals to reach 1.64 million in 2018 (source: NZIER Tourism forecasts 2012-18). One of the quoted drivers from NZIER is...
The optimistic outlook for continued growth has been confirmed with the increase of airline services and capacity over the summer high season. Direct services from China to New Zealand...
New Zealand has long been a favourite holiday destination for
British travellers. More than 180,000 visit annually, making the UK
market third only to Australia and China for visitor...
Germany is our second-largest visitor market in Europe, and one
that presents significant opportunities for New Zealand
The United States is New Zealand's third-largest international
tourism market in terms of visitor arrivals and it is a market
where there are real opportunities for growth in the...
The Japan market is now showing signs of positive recovery
following Japan's earthquake in March 2011 and the earthquake in
Christchurch on 22 February 2011. With positive arrival indicators...
Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
High disposable incomes and a willingness to spend on luxury
brands and big-ticket items like holidays, as well as an
increasingly global mindset, are driving outbound travel from this...
Thailand is a relatively small market for New Zealand, currently
contributing around 17,000 visitors each year. However the market
is an important contributor to overall arrivals from South East...
There are a range of tourism data sets and reports available
from both Tourism New Zealand and the Ministry of Business,
Innovation and Employment (MBIE). These include Tourism New...