Markets & Stats
In this section you can access the latest information about our
offshore tourism markets. Our market guides include market
characteristics, latest visitor data, information on what we're
doing offshore and advice on working in the different international
markets.
There is also a range of research available from Tourism New
Zealand and the Ministry of Economic Development's Tourism Strategy
Group, which will help you in your business planning. Visit the tourism
research website for detailed visitor data, or please see below
for more information.
International Visitor Arrivals March 2012
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Official New Zealand Government forecasts are for Australian
visitor arrivals to reach 1.24 million in 2012 (source: New Zealand
Tourism Forecasts 2010-2016). One of the drivers of expected growth...
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The optimistic outlook for continued growth has been confirmed
with the increase of airline services and capacity over the summer
high season. Direct services between China to New Zealand...
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New Zealand has long been a favourite holiday destination for
British travellers. More than 230,000 visit annually, making the UK
market second only to Australia for visitor numbers and...
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Germany is our second-largest visitor market in Europe, and one
that presents significant opportunities for New Zealand
tourism.
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The United States is New Zealand's third-largest international
tourism market in terms of visitor arrivals and it is a market
where there are real opportunities for growth in the...
United States
Canada
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Arrival numbers from Japan were up 11 per cent prior to the
earthquake in Christchurch on 22 February 2011. However, this
growth has since fallen in the 2011 year...
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South Korea is New Zealand's seventh largest market in terms of
visitor numbers and our seventh largest source of expenditure.
South Korea
Taiwan
Hong Kong
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High disposable incomes and a willingness to spend on luxury
brands and big-ticket items like holidays, as well as an
increasingly global mindset, are driving outbound travel from this...
India
Thailand
Singapore
Malaysia
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There are a range of tourism data sets and reports available
from both Tourism New Zealand and the Ministry of Economic
Development's Tourism Strategy Group. These include Tourism New...
Read more