Market Overview

Australia is New Zealand's largest inbound tourism market, accounting for almost half of all visitors. Fuelled by a strong economy, its proximity and an appetite for international travel, Australia will continue to be essential to New Zealand's tourism industry.

The Australian market provides over 470,000 holiday visitors per year generating a total of more than 5 million holiday stay days.

Summer has the highest peak for Australian holiday visitors, but marketing by Tourism New Zealand and other industry players has helped make New Zealand a popular year-round destination. Winter has seen sustained growth in the popularity and accessibility of ski tourism for Australian visitors, so much so that ski months almost provide the same level of visitation as summer months.

Key Statistics

International Visitor Arrivals March 2015

Year End Total 1,273,152 4.3%
Year End (Holiday) 490,336 4.4%
Month End Total 113,424 14%
Month End (Holiday) 41,200 14.4%
Total Stay Days* 13,636,032
Total Stay Days (Holiday)* 5,628,656
Average Length of Stay* 10.7 days
Average Length of Stay (Holiday)* 11.5 days

International Visitor Survey - YE December2014

Average Expenditure per Visit NZD1,800
Total Expenditure per Annum NZD2.0b

Market Trends

The Australian market has been performing really well, with excellent growth in holiday arrivals and forward bookings continue to look extremely positive.

Western Australia has been a stand-out...