Australia

Market Overview

Australia is New Zealand's largest inbound tourism market, accounting for almost half of all visitors. Fuelled by a strong economy, its proximity and an appetite for international travel, Australia will continue to be essential to New Zealand's tourism industry.

The Australian market provides over 470,000 holiday visitors per year generating a total of more than 5 million holiday stay days.

Summer has the highest peak for Australian holiday visitors, but marketing by Tourism New Zealand and other industry players has helped make New Zealand a popular year-round destination. Winter has seen sustained growth in the popularity and accessibility of ski tourism for Australian visitors, so much so that ski months almost provide the same level of visitation as summer months.

Key Statistics

International Visitor Arrivals February 2014

Year End Total 1,236,576 6.8%
Year End (Holiday) 478,496 9.9%
Month End Total 105,552 10.6%
Month End (Holiday) 41,232 17.0%
Total Stay Days* 13,313,408
Total Stay Days (Holiday)* 5,413,296
Average Length of Stay* 10.8 days
Average Length of Stay (Holiday)* 11.3 days

International Visitor Survey - YE December 2013

Average Expenditure per Visit NZD2,000
Total Expenditure per Annum NZD2.247b

Market Trends

The Australian market has been performing really well, with excellent growth in holiday arrivals and forward bookings continue to look extremely positive.

Western Australia has been a stand-out...

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