Australia is New Zealand's largest inbound tourism market,
accounting for almost half of all visitors. Fuelled by a strong
economy, its proximity and an appetite for international travel,
Australia will continue to be essential to New Zealand's tourism
The Australian market provides over 470,000 holiday visitors per
year generating a total of more than 5 million holiday stay
Summer has the highest peak for Australian holiday visitors, but
marketing by Tourism New Zealand and other industry players has
helped make New Zealand a popular year-round destination. Winter
has seen sustained growth in the popularity and accessibility of
ski tourism for Australian visitors, so much so that ski months
almost provide the same level of visitation as summer months.
The Australian market has been performing really well, with
excellent growth in holiday arrivals and forward bookings continue
to look extremely positive.