Australia is New Zealand's largest inbound tourism market,
accounting for around half of all visitors. There were 1,155,648
Australian total visitor arrivals to New Zealand to the year
ended October 2012, up 1.4 per cent from the previous year (source:
Ministry of Business, Innovation and Employment - MBIE).
The Australian market provides nearly 450,000 holiday visitors per
year for a total of 4.9 million holiday stay days. Total tourism
expenditure accounts for $1.6 billion NZD. Fuelled by a strong
economy and an appetite for international travel, Australia will
continue to be essential to New Zealand's tourism industry.
International Visitor Arrivals April 2013
|Year End Total
|Year End (Holiday)
|Month End Total
|Month End (Holiday)
|Total Stay Days*
|Total Stay Days (Holiday)*
|Average Length of Stay*
|Average Length of Stay (Holiday)*
International Visitor Survey - YE March 2013
|Average Expenditure per Visit
|Total Expenditure per Annum
Official New Zealand Government forecasts are for Australian visitor arrivals to reach 1.64 million in 2018 (source: NZIER Tourism forecasts 2012-18). One of the quoted drivers from NZIER is...
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Published monthly, the International Visitor Arrivals (IVA)
survey measures international visitor arrivals into New Zealand by
month and by year. For more information on IVA visit Statistics New Zealand.
Published quarterly, the International Visitor Survey (IVS) is
carried out by the Ministry of Business, Innovation and Employment
(MBIE). Research is based on around 5,200 interviews conducted with
international visitors as they depart from Auckland, Wellington or
Christchurch airports. For more information on the IVS visit MBIE's
here for more information on Australian holiday arrivals in
2011 including seasonality, state of origin, where they are
arriving in New Zealand, which regions they are visiting and the
types of activities and attractions they are doing while in New
For more information including tourism research and data,
policy, and publications please see the Ministry of Business, Innovation and