Australia
Market Overview
Australia is New Zealand's largest inbound tourism market,
accounting for around half of all visitors. There were 1,146,273
million Australian visitor arrivals to New Zealand in the year
ended November 2011. This was up 2.8 percent from the year ended
November 2010 (source: Ministry of Economic Development).
Australian holiday arrivals to New Zealand rose 1.3 per cent for
the same period (year end November 2011), with more than 400,000
expatriate New Zealanders living in Australia. There is also a
strong base of Visiting Friends and Relatives (VFR) travel.
The average visitor spend per person is $1,598.00 which represents
a total of $1.655 billion per annum in total expenditure from the
Australia market.
Key Statistics
International Visitor Arrivals March 2012
| Year End Total |
1,168,316 |
5.1% |
| Year End (Holiday) |
461,696 |
3.7% |
| Month End Total |
102,016 |
9.0% |
| Month End (Holiday) |
37,584 |
13.6% |
| Total Stay Days* |
12,284,624 |
| Total Stay Days (Holiday)* |
5,116,016 |
| Average Length of Stay* |
10.5 days |
| Average Length of Stay (Holiday)* |
11.1 days |
International Visitor Survey - YE March 2012
| Average Expenditure per Visit |
NZD1,500 |
| Total Expenditure per Annum |
NZD1.649b |
Market Insights
Official New Zealand Government forecasts are for Australian
visitor arrivals to reach 1.24 million in 2012 (source: New Zealand
Tourism Forecasts 2010-2016). One of the drivers of expected growth...
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Want to know more?
Click
here for more information on Australian holiday arrivals in
2011 including seasonality, state of origin, where they are
arriving in New Zealand, which regions they are visiting and the
types of activities and attractions they are doing while in New
Zealand.
For more information including tourism research and data,
policy, and publications please see the Ministry of Economic Development.