Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional
campaign used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
information on how we market New Zealand internationally.
Australian travellers are being encouraged to 'Experience
Auckland' in Tourism New Zealand's latest JV activity with Jetstar
The Biggest Loser has been back in New Zealand filming, with
three one hour primetime episodes starring destination Aotearoa
gone to air on the TEN Network in Australia.
Last month, Tourism New Zealand (TNZ) concluded its support of
consumer travel shows reaching an estimated 45,000 potential
travellers across Australia.
Trans-tasman relations are riding high with the arrival of 255
Australian travel agents into Auckland for a tourism
Tourism New Zealand is leveraging off the positive attention the
legalisation of gay marriage in NZ has generated in Australia with the
launch of social media activity - 100%...
As Kiwis continue to bask in the warmth of an Indian summer,
Tourism New Zealand has launched new activity in Australia to
promote the magic of a snow-filled New...
In March, Tourism New Zealand launched the second phase of its
joint venture campaign in Australia working to promote
Wellington and its neighbouring regions as a premium food and...
Tourism New Zealand's Te
Araroa - The Long Pathway campaign has landed a bronze award
for Best use of media/print at the Australasian Writers and Art
Directors Association (AWARD)...
Australian travellers will once again be lured to test drive the
wonders of the South Island in the latest South Island Road Trip
campaign launching in Australia tomorrow.
On Friday 7 December, Tim Burgess, Regional Manager Australia
and Insights Manager, David Sakey provided an update on the
Australia market including activity and market expectations for