Marketing Activity
Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
development.
New Zealand 100% Pure You is the international promotional
campaign used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, while New Zealand 100% Pure is used in some event and
sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
website.
For more
information on how we market New Zealand internationally.
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Date Published: 18 May 2012
Infinity Holidays' 60 top selling domestic agents were in
Queenstown 23 - 25 March being treated to a three day programme of
gala functions and famils mixed with preferred...
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Date Published: 14 May 2012
The Australian Holiday and Travel Shows, held throughout Australia earlier this year, have received great feedback and exposure with potential travellers for attendees.
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Last Updated on: 17 May 2012
Wonders. Closer than they appear was the key proposition for Tourism New Zealand's successful joint venture campaign aimed at enticing Australians to self-drive the South Island during the recent...
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Date Published: 3 April 2012
Tourism New Zealand has been running a series of webinar sessions with the tourism industry updating them on activity in the Japan, Europe and Australia markets.
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Last Updated on: 24 April 2012
Tourism New Zealand has launched a partnership campaign with coach operators (group touring) this month to generate awareness of New Zealand as a coach tour destination.
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Last Updated on: 21 February 2012
The Australian 2012 Ski season campaign has been launched with the theme More in every day positioning New Zealand as the only place to ski this year to drive...
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Date Published: 20 January 2012
Tourism New Zealand and Jetstar have completed the first joint venture campaign in Australia following the signing of a three year marketing deal in November 2011.
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Date Published: 7 December 2011
Tourism New Zealand's Australia-based team are working to grab a greater share of the growing Australian outbound market by targeting the travel trade.
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Date Published: 1 December 2011
Tourism New Zealand's offshore General Managers have been running a series of webinars sessions with the tourism industry providing an update on their markets, including activity and market expectations...
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Date Published: 25 October 2011
Tourism New Zealand will be exhibiting at Australian Holiday and Travel shows in Melbourne, Sydney, Brisbane and Perth early in 2012. This will be the first time in several...
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