Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional
campaign used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
out more information on how we market New Zealand
It started with a single Facebook post and quickly became one of
TNZ's most successful campaigns - resulting in over 1,000 pieces of
media coverage across Australia valued at...
The Canterbury region of New Zealand is being targeted as the
next great location for West Australian travellers with the launch
of direct flights and TNZ's compelling new advertising...
New Zealand's lower North Island and Marlborough has taken the
spotlight with the launch of Tourism New Zealand's latest 'Every
day a different story' campaign in Australia.
On Thursday 26 September, Tim Burgess, General Manager Australia
provided an update on the Australian including market insights,
activity and expectations for summer.
Tourism New Zealand is initiating a new selection of activity as
it increases its focus to target the fast growing Western Australia
The 2013 Ski campaign 'More Magic in Every day' has
achieved huge success by promoting the magic of New Zealand winter
Tourism New Zealand last week revealed the winning couple of its
'Make History' campaign.
Tourism New Zealand last week launched a nationwide 'Make
History' campaign in Australia capitalising on the recent attention
New Zealand gained by passing the Marriage Amendment Bill.
Australian travellers are being encouraged to 'Experience
Auckland' in Tourism New Zealand's latest JV activity with Jetstar
The Biggest Loser has been back in New Zealand filming, with
three one hour primetime episodes starring destination Aotearoa
gone to air on the TEN Network in Australia.