'Go with someone who knows' targets Australian coach market

Last Updated on: 28 February 2012

Tourism New Zealand has launched a partnership campaign with coach operators (group touring) this month to generate awareness of New Zealand as a coach tour destination.

Targeting the valuable Australian coach market, the theme 'go with someone who knows' shows the benefits of traveling New Zealand by coach and aims to convert this increased awareness into bookings.

General Manager Australia Tim Burgess says, "The coach market represents a strong opportunity to increase holiday visitors who tend to stay longer in the country and spend more as they travel around.

"We are consistently seeing better reach and success of campaigns that are conducted in partnership with others. For this campaign we have partnered with Grand Pacific Tours, Kirra Tours and AAT Kings to promote the campaign and travel offers to visitors looking to book a coach tour to New Zealand."

The four week campaign will roll out as print advertising running in Sydney and Melbourne.

See more about activity underway in Australia on the Marketing Activity page.

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