Tourism New Zealand and Jetstar have completed the first joint
venture campaign in Australia following the signing of a
three year marketing deal in
November 2011.
The New Zealand wide campaign, which ran from 13th - 22nd
December 2012, promoted Auckland as a holiday destination and also
advertised key South Island destinations, Queenstown and
Christchurch. The campaign was supported across print, radio, TV
and online activity and achieved 57,000 visits to Jetstar's website
landing page - a strong result given the short length of the
campaign.
General Manager Australia, Tim Burgess, says, "Partnering with
Jetstar on this New Zealand wide campaign supported the other two
campaigns running in Australia at the same time - South Island Road Trips and Auckland Summer
campaign.
"In line with our agreement the activity focused on encouraging
Australian-based visitors to make the best use of Jetstar's low
fares while leveraging the existing 100% Pure You campaign activity
and New Zealand's reputation as a unique destination with an
increase of New Zealand destination content.
"This is a really positive start to the future of collaborative
campaigns between Tourism New Zealand and Jetstar in Australia,' he
says.
For more information on current marketing activity in Australia
see the Market and Stats.