China's continued economic strength and growing middle-class saw
sustained growth in Chinese visitor arrivals to New Zealand during
2011, which has continued into 2012.New direct air routes linking
Asia with New Zealand have helped increase the number of outbound
travellers from China and will help maintain the acceleration of
Chinese arrivals in the near future.
Tourism New Zealand's marketing in China targets consumers who
are aware of New Zealand, and are already considering travelling to
our country. The 100% Pure New Zealand campaign is central to this
strategy, and promotes the amazing experiences available within New
Zealand to motivate travelers to book their trip. This is
underpinned by substantial trade development programmes that work
with providers in-market to package unique experiences for Chinese
travellers to purchase.
Establishing a quality end-to-end travel experience is the core
focus for Tourism New Zealand's China Market
Development Unit. In place since 2007, the team monitors the
quality of tours run as part of the Approved Destination Status
(ADS) programme to ensure Chinese visitors enjoy quality holiday
experiences in New Zealand, helping to drive the long-term growth
of this market.
International Visitor Arrivals April 2013
|Year End Total
|Year End (Holiday)
|Month End Total
|Month End (Holiday)
|Total Stay Days*
|Total Stay Days (Holiday)*
|Average Length of Stay*
|Average Length of Stay (Holiday)*
International Visitor Survey - YE March 2013
|Average Expenditure per Visit
|Total Expenditure per Annum
The optimistic outlook for continued growth has been confirmed with the increase of airline services and capacity over the summer high season. Direct services from China to New Zealand...
Want to know more?
Published monthly, the International Visitor Arrivals (IVA)
survey measures international visitor arrivals into New Zealand by
month and by year. For more information on IVA visit Statistics New Zealand.
Published quarterly, the International Visitor Survey (IVS) is
carried out by the Tourism Strategy Group. Research is based on
around 5,200 interviews conducted with international visitors as
they depart from Auckland, Wellington or Christchurch airports. For
more information on IVS visit the Economic Development Group's website.
For more information including tourism research and data, policy,
and publications please see the Ministry of
Business, Innovation and Employment (MBIE).