Approved Destination Status (ADS) is an arrangement between the
Chinese Government and another country, that lets Chinese holiday
travellers visit a country in a tour group.
New Zealand gained ADS in 1999. ADS gives Tourism New Zealand
permission to promote New Zealand as a holiday destination in
Tourism New Zealand's China Market Development Unit monitors ADS
approved tour companies and tour guides, helping make sure that
Chinese visitors to New Zealand have a quality visitor experience.
Inbound tour operators and tour guides must receive ADS approval
from the China Market Development Unit before they
can run ADS tours to New Zealand.
To help maintain high standards for group touring visitors from
China, an ADS Code of Conduct was
introduced on 1 November 2007.
The ADS Code of Conduct
Tourism New Zealand's ADS Code of Conduct was developed in
The Code of Conduct sets out procedures and standards that tour
operators and tour guides need to comply with to make sure that
Chinese visitors have a quality experience in New Zealand.
This will help New Zealand increase the number of tourists
coming here and improve the economic outcomes for New Zealand from
The Code is managed by Tourism New Zealand's China Market
Development Unit. A revised version took effect on 1
About Tourism New Zealand's China Market
Tourism New Zealand's China Market Development Unit is
responsible for administering the ADS Code of Conduct.
- approving New Zealand-based tour operators and tour guides to
work within the China ADS system.
- monitoring their conduct, compliance, performance and quality
standards in line with the ADS Code of Conduct.
- monitoring compliance on the part of ADS approved Chinese
travel sellers with Tourism New Zealand requirements.
- handling complaints and feedback from Chinese group tour
visitors to New Zealand.