The Code of Conduct sets out procedures and standards that tour
operators and tour guides need to comply with to make sure that
Chinese visitors have a quality experience in New Zealand.
This will help New Zealand increase the number of tourists
coming here and improve the economic outcomes for New Zealand from
this market.
The Code is managed by Tourism New Zealand's China Market
Development Unit. A revised version took effect on 01
September 2012 and can be downloaded here.
Development of ADS and the Code of Conduct
1999: ADS letters of agreement signed between
New Zealand and Chinese governments
1999 - 2007: Inbound Tour Operators Council
administer the ADS programme in New Zealand
2007: The administration of ADS programme is
transferred to Tourism New Zealand
November 2007: ADS Code of Conduct
introduced
August 2009 - May 2010: ADS Code of
Conduct review involving TNZ, Ministry of Business, Innovation and
Employment (MBIE) and members of the New Zealand tourism
industry.
July 2010: Revised ADS Code of Conduct took
effect.
November 2011 to July 2012: Second ADS Code of
Conduct review involving TNZ, MBIE and members of the New Zealand
tourism industry.
September 2012: Second revised ADS Code of
Conduct took effect.
ADS Code of Conduct review process
The process for reviewing the Code of Conduct is as
follows:
