International Media Programme highlights

Tourism New Zealand's international media programme (IMP) hosts around 400 journalists in New Zealand each year from print, online and broadcast organisations. The main aim of the programme is to gain compelling, high-profile media coverage to motivate our target market to travel to New Zealand.

Check out some of the media who are visiting New Zealand and the results of their visit.

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    • 2012 open

      October

      April

      • Chef and top selling author Anthony Ma visited to experience Balloons over Waikato, youth, food and wine products throughout the country. Anthony's trip has been covered through daily Weibo posts to his 1.3 million followers, NZ travel stories in Zui Novel and douban.com, and NZ travel highlights in his new book which is set to be published in 2013.
      • Taiwanese entertainment boss Wei Chung Wang travelled through NZ on a luxury, golf and romance themed trip. He was followed by top lifestyle media outlets GQ, Gootrip and Sina, who will report on his experiences. Mr Wang also posted about his trip on Weibo to his 179,593 followers.
      • 3G.cn boss Zhang Xiangdong visited to ride part of the South Island leg of the Tour of New Zealand along with senior editors of top lifestyle publications including ELLE Men, New Weekly and Hangzhou. Coverage included multiple magazine articles and a diary feature on 3G.cn which boasts 30million daily users. Mr Zhang also posted throughout the trip on his Weibo which has 298,872 followers.
      • Taiwanese movie star Ivy Chen visited the country producing a celebrity travel guidebook. The book will include activity and accommodation recommendations as well as Ivy's personal thoughts about her experiences in New Zealand.