Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional campaign
used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
more information on how we market New Zealand internationally
The latest 100% Pure campaign in China aims to attract high
value groups and free independent tourists (FITs) by showcasing the
diversity of New Zealand's unique experiences and
The first campaign to target Chinese luxury travellers has
kicked-off with a two page 100% Pure New Zealand advertisement in
the exclusive Hurun Report October issue - the issue...
Tourism New Zealand today welcomed the conviction of four
companies and four individuals for breaches of the Fair Trading Act
and consequent fines totalling NZD$601,900.
Tourism New Zealand is continuing to build its presence in China using Chinese social media, with two successful events promoted using Douban for the first time.
Promoting New Zealand through social media channels in China is proving to be an innovative way to reach the key target market of free and independent travellers.
Tourism New Zealand has welcomed the decision by China Southern
Airlines to increase its Guangzhou to Auckland service from daily
to ten flights each week for the New Zealand...
Tourism New Zealand has teamed up with Air New Zealand and code
share partner Cathay Pacific to entice Hong Kong visitors to New
Tourism New Zealand and UnionPay International today signed a
Memorandum of Understanding (MoU) aimed at supporting Chinese
tourism to New Zealand.
Tourism New Zealand, together with CINZ and Air New
Zealand, recently hosted two full-day workshops for
businesses with an interest in the China C&I market.
Tourism New Zealand's 100%
Middle-earth, 100% Pure New Zealand campaign will undoubtedly
gain more attention this week with the release of The Hobbit: An
Journey in Mainland...