Marketing Activity
Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
development.
New Zealand 100% Pure You is the international promotional
campaign used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, while New Zealand 100% Pure is used in some event and
sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
website.
For more
information on how we market New Zealand internationally.
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Date Published: 19 March 2012
The third phase of Tourism New Zealand's opinion leader campaign
in China kicked off mid-March with 'Yao Chen's 100% revival
tour'.
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Date Published: 9 March 2012
Ninety two Chinese travel buyers have this week been in Shenzhen for Tourism New Zealand's first ever Greater China trade show.
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Date Published: 20 February 2012
The continued growth of China, New Zealand's fourth largest visitor market, means it is more important than ever to enhance the New Zealand holiday experience for Chinese visitors, says...
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Date Published: 10 February 2012
With Mark Frood's imminent departure from Tourism New Zealand, I am pleased to confirm that Kate Necklen from our Shanghai Office will take up the role of Acting General...
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Date Published: 3 February 2012
The New Zealand Inc China Strategy was today launched at a
function hosted by Prime Minister John Key at Auckland's
Cloud.
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Event Date: 7 - 17 Nov 2011
In November, Tourism New Zealand hosted Air New Zealand, China Southern Airlines and 18 trade operators for 100% Pure New Zealand China Semi-FIT training in Beijing, Hangzhou, Shanghai, Guangzhou...
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Date Published: 24 January 2012
The 2012 Chinese New Year celebrations are likely to deliver another top month for Chinese arrivals to New Zealand.
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Last Updated on: 11 January 2012
Booking travel online is becoming ever more popular in China as consumers become more comfortable with using the internet for big purchases and banks develop necessary infrastructure to provide...
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Date Published: 16 December 2011
Tourism New Zealand's Approved Destination Status (ADS) team has recently updated the Chinese visitor information brochure available at Auckland International Airport.
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Date Published: 7 December 2011
Tourism New Zealand's offshore General Managers have been running a series of webinars sessions with the tourism industry providing an update on their markets, including activity and market...
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