Air New Zealand has joined forces with Tourism New Zealand and
ten Chinese travel trade partners to undertake a major advertising
campaign in China.
Air New Zealand and Tourism New Zealand are jointly investing
over NZD$1.5 million in the campaign, designed to encourage Chinese
visitors to step outside the fixed group itineraries traditionally
popular with this market and sample more independent travel in New
It uses a combination of full page newspaper advertisements,
advertorials and online content to showcase New Zealand attractions
under four key themes: adventure, romance, family/education and
food and wine. Travellers are encouraged to select from the
range of activities on offer to create a tailored itinerary to suit
their personal interests.
The campaign promotes offers for travel to New Zealand until 31
October - including September and October 2011 - to ensure that
tourism growth from China is maintained over this period.
Prices start at CNY6,666pp (approximately NZD$1,270) and include
return airfares from Beijing/Shanghai direct to Auckland and one
night's 4-star accommodation (in Auckland).
The campaign runs in China from June to August and bookings must
be made prior to 31 August.
To read more about the