Air NZ, Tourism NZ marketing campaign encourages NZ travel

Last Updated on: 30 June 2011

Advertisements promoting the four key themes: adventure, food and wine, education and romance. The 'romance' advertisement encouraging Chinese visitors to sample more independent travel while in NZ.

Air New Zealand has joined forces with Tourism New Zealand and ten Chinese travel trade partners to undertake a major advertising campaign in China.

Air New Zealand and Tourism New Zealand are jointly investing over NZD$1.5 million in the campaign, designed to encourage Chinese visitors to step outside the fixed group itineraries traditionally popular with this market and sample more independent travel in New Zealand.

It uses a combination of full page newspaper advertisements, advertorials and online content to showcase New Zealand attractions under four key themes: adventure, romance, family/education and food and wine.  Travellers are encouraged to select from the range of activities on offer to create a tailored itinerary to suit their personal interests.

The campaign promotes offers for travel to New Zealand until 31 October - including September and October 2011 - to ensure that tourism growth from China is maintained over this period.

Prices start at CNY6,666pp (approximately NZD$1,270) and include return airfares from Beijing/Shanghai direct to Auckland and one night's 4-star accommodation (in Auckland).

The campaign runs in China from June to August and bookings must be made prior to 31 August.

To read more about the China market.