The 2012 Chinese New Year celebrations are likely to deliver
another top month for Chinese arrivals to New Zealand.
"Chinese New Year period is also known in China as the 'Spring
Festival' and marks a peak travel period with people travelling to
be with family for the celebrations. In January 2011 New Zealand
welcomed over 14,000 Chinese visitors and we expect an even better
outcome this year," says Tourism New Zealand General Manager Asian
Markets Mark Frood.
In the lead up to what is one of the biggest celebrations for
the region, Tourism New Zealand undertook a range of integrated
activity in market targeted at people booking their Chinese New
Year holidays. From October 2011 this included the implementation
of phase two of Tourism New Zealand's brand ambassador Yeo Chen's
100% Revival tour alongside a range of activity with airline and
trade partners all focused on converting this demand into travel to
New Zealand over the Chinese New Year period.
Following Chinese New Year it will continue to be a busy time
for Tourism New Zealand's China-based team as they start to
implement activity for the autumn and winter travel period.
This will be led by phase three of the 100% Revival Tour and
digital, print, PR and joint venture activity with trade and
airline partners to drive demand over the shoulder season.
Alongside the Chinese New Year celebrations Tourism New Zealand
has received widespread recognition from key media for campaign
activity undertaken in China during 2011, winning seven awards
since November 2011.
The awards from leading Chinese media include recognition from
Shanghai Morning Post, Elite Traveller and Shanghai Oriental
"The awards are testament to the increased visibility New
Zealand is receiving in China with our targeted campaigns and
activity. Such acknowledgment from the market is a great success to
celebrate and the Chinese New Year couldn't be a better time to do
so," he says.
For details about the awards received visit Award
Winning New Zealand.