Destination New Zealand has been profiled to more than 350,000
golf enthusiasts in a 104 page feature in China's Golf Digest as a
direct result of Tourism New Zealand's International Media
Four media from the publication visited earlier in the year and
experienced a ten day trip around the country visiting Northland,
Auckland, Hawke's Bay, Canterbury and Queenstown to explore the
best of New Zealand golf.
The September edition of Golf Digest focussed entirely on New
Zealand and included a wide range of images as well as interviews
with Tourism New Zealand Chief Executive Kevin Bowler and New
Zealand golfers Michael Campbell and Sir Bob Charles.
The article profiles a range of top golf courses including Cape
Kidnapper, Kauri Cliffs, Clearwater and Jack's Point as well as a
range of premium accommodation, restaurants and activities.
Golf Digest is the bestselling golf magazine in China and has a
monthly circulation of over 350,000.
Read more about marketing activity in China.