Europe
As New Zealand's second largest visitor market, the United
Kingdom is a key focus of Tourism New Zealand's international
marketing, trade and public relations activity. However, the
smaller European markets have shown their resilience over the past
year, despite the global economic downturn, and many present good
growth opportunities for New Zealand tourism.
Visitor arrivals from Germany remain strong and Tourism New
Zealand continues to run the 100% Pure New Zealand campaign and
work closely with travel sellers in this market, to ensure Germans
keep New Zealand on their wish-lists.
The 100% Pure New Zealand campaign has also recently been
extended to other parts of Europe including France, the Netherlands
and Switzerland, where growth opportunities have been identified.
Work is also underway to re-engage with travel sellers from these
regions, as well as in Italy and Spain. The 2011 Rugby World Cup
presents an opportunity for New Zealand to build relationships with
travel sellers from these countries.
All of Tourism New Zealand's activity and travel seller
relationships in Europe are managed from the organisation's London
office.
-
New Zealand has long been a favourite holiday destination for British travellers. More than a quarter of a million visit annually, making the UK market second only to Australia for...
Read More
-
New Zealand is a popular holiday destination among Germans, who appreciate the mix of natural wonders and local culture. German visitors are independent travellers and four out of five will...
Read More
-
The Dutch love to travel, making around 16.7 million overseas trips every year. Visitors from The Netherlands are New Zealand's longest-staying visitors and one of the highest-spending markets.
Read More
-
Last Updated on: 11 February 2010
Tourism New Zealand's London team manages trade, marketing and media activity for the UK and Western European markets, as well as Scandinavia and the Middle East.
Read More