Europe

As New Zealand's second largest visitor market, the United Kingdom remains a focus for Tourism New Zealand. However, economic conditions have led to a decline in arrivals recently. The smaller European markets have shown their resilience over the past year, despite the global economic downturn, and many present good opportunities for growth.

Visitor arrivals from Germanic Europe (Germany, Switzerland and Austria) remain strong and opportunities have been identified to further grow arrivals. Tourism New Zealand is working closely with travel sellers and running campaign work in these markets in order to drive travel to New Zealand.

The 100% Pure New Zealand campaign has recently been extended to other parts of Europe including France and the Netherlands. Tourism New Zealand is working in Scandinavia to maximise opportunities in the youth travel market, and is also working to re-engage travel sellers from Italy and Spain in the lead-up to Rugby World Cup 2011.

All of Tourism New Zealand's activity and travel seller relationships in Europe are managed from the organisation's London office. The market guides in this section cover our largest European markets: the UK, Germany and the Netherlands.

  • United Kingdom

    New Zealand has long been a favourite holiday destination for British travellers. More than a quarter of a million visit annually, making the UK market second only to Australia...

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  • Germany

    Germany is our second-largest visitor market in Europe, and one that presents significant opportunities for New Zealand tourism.

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  • Netherlands

    The Dutch love to travel, making around 27 million overseas trips every year. Visitors from The Netherlands are New Zealand's longest-staying visitors and one of the highest-spending markets.

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  • Contact Us

    Tourism New Zealand's London team manages trade, marketing and media activity for the UK and Western European markets, as well as Scandinavia and the Middle East.

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