Visitor arrivals from Germany follow a very seasonal trend with
the peak season occurring from November through to March. The
current forecast is for arrivals to increase on average 2.0 per
cent a year between 2009 and 2015.
Visitor Key Facts (YE March 2010)
Source: Ministry of Tourism Research Website
| Median Length of Stay of Holiday Visitors |
23 days
|
| Average Expenditure per Holiday Visitor |
NZD3,902 (-20.1%) |
| Total Annual Spend by Visitors |
NZD268.9m (-3%) |
| Regional Spread of Visitors |
81% travel outside of main regions |
| Key Regions Visited (by more than one in five
visitors) |
Auckland, Wellington, Rotorua, Canterbury, Queenstown, Dunedin,
Northland, Coromandel, Bay of Plenty, Lake Taupo, Hawkes Bay,
Marlborough, Nelson, West Coast, Mackenzie, Lake Wanaka, Fiordland,
Waikato
|
Market Growth and Seasonality
Visitor arrivals from Germany follow a very seasonal trend which
has not changed significantly between 2007 and 2009.
November through to March is the time of year when New Zealand
has the highest numbers of German visitors, with arrivals in each
of these months well over 6,000.
In the year end December 2009, there were a total of 64,564
visitors from this market, up 3.6 per cent from 2008.
The current forecast is for arrivals to increase on average 2.0
per cent a year between 2009 and 2015.
Holiday Visitor Arrivals 2009-2010
Source: Statistics New Zealand
| Month |
Month End Actual |
Month End Variance |
Year to Date Actual |
Year to date Variance |
| May 10 |
1,040 |
-20.9% |
45,725 |
+2.7% |
| Apr 10 |
1,968 |
-26.1% |
45,999 |
+4.1% |
| Mar 10 |
4,862 |
+8.9% |
46,693 |
+7.7% |
| Feb 10 |
7,300 |
+0.5% |
46,295 |
+6.7% |
| Jan 10 |
7,482 |
+13.2% |
46,332 |
+6.9% |
| Dec 09 |
6,912 |
-4.8% |
45,458 |
+6.2% |
| Nov 09 |
6,555 |
+5.3% |
45,809 |
+10.0% |
| Oct 09 |
3,864 |
+7.3% |
45,480 |
+8.8% |
| Sep 09 |
1,932 |
0.0% |
45,216 |
+8.1% |
| Aug 09 |
1,512 |
+4.1% |
45,216 |
+8.6% |
| Jul 09 |
1,380 |
+30.7% |
45,156 |
+8.7% |
| Jun 09 |
918 |
+46.4% |
44,832 |
+7.5% |
Want to know more?
For more information on visitor arrivals and the behaviour of
visitors from Germany, including their activity and accommodation
preferences, spend and length of stay, please see the International Visitors Survey Pivot Tables on
the Ministry of Tourism's research website.
See also the Ministry of Tourism's key international visitor market reports,
which include visitor trends and characteristics for the period
1999-2008.
United States