International Media Programme highlights
Tourism New Zealand's international media programme (IMP) hosts
around 400 journalists in New Zealand each year from print, online
and broadcast organisations. The main aim of the programme is to
gain compelling, high-profile media coverage to motivate our target
market to travel to New Zealand.
Check out some of the media who are visiting New Zealand and the
results of their visit.
- Frankfurter Rundschau, a regional newspaper, will present a
travel special on New Zealand as the Guest of Honor at the
Frankfurt Bookfair. The special will also be published in an
edition of the newspaper which has a circulation of 124,479.
- Filming has completed for a 5-part German/NZ documentary series
'New Zealand From Above'. The 5 x 43 minute episodes will air on ZDF Arte, a high profile European culture
channel with over 2 million viewers in Germany and France.