Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional campaign
used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
out more information on how we market New Zealand
Five German bloggers have just completed a whirlwind tour of
some of New Zealand's top tourist attractions, experiencing plenty
of great Kiwi characters, food, entertainment and accommodation
Tourism New Zealand is seeking five German bloggers to visit to
New Zealand and experience the best of the country using social
media to post about their trip while...
Over 800,000 German viewers will get to experience New Zealand
through the eyes of popular German actor Hannes Jaenicke, thanks to
a recent broadcast opportunity.
Tourism New Zealand's 100% Middle-earth, 100% Pure New Zealand
campaign has been acknowledged once again, this time by readers of
Germany's largest travel publishing group - Mairdumount.
Tourism New Zealand recently joined forces with Tourism
Australia to exhibit at the world's largest tourism convention,
International Tourism Bourse (ITB), which was held in Berlin from
Tourism New Zealand's campaign
100% Middle-earth, 100% New Zealand, which tells the story of
how the cinematic fantasy of Middle-earth is in fact the reality of
The influential German youth traveller is the focus of Tourism
New Zealand's recent market activity in Germany.
Partners in Middle-earth activity, Tourism New Zealand and Air
New Zealand will this month roll out a series of new travel offers
across the Western markets.
UK Youth and German visitors are about to get a whole lot more
out of their trip to New Zealand.
Tourism New Zealand and Qantas are running a joint venture
campaign in Germany aimed at boosting German visitor arrivals into
New Zealand during the upcoming summer season.