Marketing Activity
Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
development.
New Zealand 100% Pure You is the international promotional
campaign used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, while New Zealand 100% Pure is used in some event and
sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
website.
For more
information on how we market New Zealand internationally.
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Date Published: 11 April 2012
Tourism New Zealand's Europe team attended the recent 46th ITB
Berlin, meeting with key trade and retail partners, airlines, other
Tourism Boards and media.
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Date Published: 20 March 2012
Tourism New Zealand is running a series of webinar sessions with the tourism industry over the coming weeks updating them on activity in the Japan, Europe and Australia markets....
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Date Published: 19 March 2012
Around four million viewers across Germany and France will soon be wowed by New Zealand's spectacular landscapes and characters, thanks to a five-part television documentary series.
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Last Updated on: 29 February 2012
A raft of activity has been kicked off in the United Kingdom and Germany to target visitors from the traditional western and long haul markets.
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Date Published: 9 December 2011
The editor of German Vogue visited New Zealand as part of Tourism New Zealand's International Media Programme in December and stories of her experiences could be read by some...
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Date Published: 9 December 2011
Tourism New Zealand's offshore General Managers have been running a series of webinars sessions with the tourism industry providing an update on their markets, including activity and market...
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Date Published: 22 November 2011
Tourism New Zealand's latest interactive campaign, "Hoecker discovers New Zealand", successfully engaged with active considerers in Germany generating almost 8,000 user suggestions via newzealand.com, recommending New Zealand experiences.
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Date Published: 15 November 2011
Last week marked the start of the famil season from Europe with a minimum of six groups currently arranged to visit New Zealand over the next six months.
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Last Updated on: 4 November 2011
Tourism New Zealand's latest campaign in the German market entered a new phase this week with the arrival of comedian Bernhard Hoecker to New Zealand on a trip that...
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Event Date: 4 July 2011
The IMA UK/Europe Workshop was attended by thirteen New Zealand representatives from eight IMAs (International Marketing Alliances) from 4-15 July 2011.
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