Tourism New Zealand is undertaking a new testimonial-style
campaign involving German comedian and actor Bernhard Hoecker to
target the German-speaking market.
The initiative aims to raise awareness and interest for New
Zealand as a travel destination through a broad-based, interactive
media campaign that will share authentic experiences Bernhard
Hoecker will garner when he travels to New Zealand in Spring.
General Manager Western Long Haul Markets Gregg Anderson said the
campaign will leverage Tourism New Zealand's 100% Pure You within
the German-speaking market.
"By Bernhard Hoecker sharing his personal experiences, it builds
on our New Zealand 100% Pure You message really well.
"Everyone already associates New Zealand with pristine and
beautiful natural scenery, but Bernhard Hoecker will show potential
travellers how a New Zealand holiday really feels and that everyone
can have unique experiences in the country."
For the past decade Bernhard Hoecker has appeared on popular
German television and comedy shows. He has also acted in numerous
films, including the German translation of Shrek Forever After,
providing the voice of Rumpelstiltskin.
In the year to May 2011, 65,037 Germans have visited New