Europe Famil Season starts

Date Published: 15 November 2011

Last week marked the start of the famil season from Europe with a minimum of six groups currently arranged to visit New Zealand over the next six months.

Experiencing the unique combination of activities, landscape and people remains a key factor in improving sales performance in all long haul markets making famils a critical part of marketing activity.

The first group will feature 11 Product Managers from key German accounts that will visit regions between Auckland and Christchurch.  The group is being hosted in conjunction with Korean Airlines who are a strong air carrier ex-Germany.

The following week will see 12 agents from STA Travel UK commence the first of the four STA famils arranged which will result in a total of 48 agents visiting over the six month period. The successful STA agents won their spot on the famils by being in the top sellers of New Zealand for September and October 2011. The famils have been a culmination of a 12 month marketing campaign and trade engagement programme to increase New Zealand sales, and have been coordinates wit a variety of airlines used by STA.

Singapore Airlines and Tourism New Zealand are also sending five agents and one journalist to New Zealand during November. The agents were selected based on the strength of their sales to New Zealand on Singapore Airlines. 

In addition to any specific criteria arranged with the individual agencies, all agents that take part must have completed the Kiwi Specialist modules before departure in order to qualify.

For more information about famils see Trade Familiarisations.