The editor of German Vogue visited New Zealand as part of
Tourism New Zealand's International Media Programme in December and
stories of her experiences could be read by some 1,419,000 people
across Germany, Austria and Switzerland.
With 227,000 magazine readers and around 1,192,000 on-line
viewers, German Vogue is the most widely read monthly fashion and
lifestyle magazine in Europe.
The combined potential reach from the trip to New Zealand is seen
as "a fantastic opportunity" by Tourism New Zealand's General
Manager International PR, Catherine Bates.
"Exposure in this publication gives us access to German travelers
who have both the desire and ability to come to New Zealand."
Dagmar Kluthe, the publication's editor is exploring New Zealand's
most fashionable, trendy and glamorous locations and meeting with
some authentic kiwi characters along the way.
"By working with Vogue in this way, we can promote New Zealand as
fun, popular and accessible to travellers who wish to take in the
unique fashion and lifestyle experiences available here."
Germany remains one of Tourism New Zealand's top target markets
and the second largest in Europe behind the United Kingdom.
German holiday travellers on average stay the longest of any
traveller at around 41 days.
Vogue spent nine days in New Zealand taking in Nelson, Hawke's Bay