German Vogue comes to New Zealand

Date Published: 9 December 2011

The editor of German Vogue visited New Zealand as part of Tourism New Zealand's International Media Programme in December and stories of her experiences could be read by some 1,419,000 people across Germany, Austria and Switzerland.

With 227,000 magazine readers and around 1,192,000 on-line viewers, German Vogue is the most widely read monthly fashion and lifestyle magazine in Europe.
The combined potential reach from the trip to New Zealand is seen as "a fantastic opportunity" by Tourism New Zealand's General Manager International PR, Catherine Bates.
"Exposure in this publication gives us access to German travelers who have both the desire and ability to come to New Zealand."

Dagmar Kluthe, the publication's editor is exploring New Zealand's most fashionable, trendy and glamorous locations and meeting with some authentic kiwi characters along the way.

"By working with Vogue in this way, we can promote New Zealand as fun, popular and accessible to travellers who wish to take in the unique fashion and lifestyle experiences available here."

Germany remains one of Tourism New Zealand's top target markets and the second largest in Europe behind the United Kingdom.  German holiday travellers on average stay the longest of any traveller at around 41 days.

Vogue spent nine days in New Zealand taking in Nelson, Hawke's Bay and Auckland.