India
Market Overview
High disposable incomes and a willingness to spend on luxury
brands and big-ticket items like holidays, as well as an
increasingly global mindset, are driving outbound travel from this
market.
New Zealand is a popular destination among honeymooners and
those seeking self-drive itineraries. Free Independent Travellers
(FIT) currently make up around 60 per cent of New Zealand's Indian
visitors and this sector is increasing more rapidly than group
travel.
Indians prefer to visit New Zealand during their summer - April to
June - making this market an important source of visitors for New
Zealand's autumn shoulder season.
The Indian market has a strong Visiting Friends and Relatives
(VFR) component (about 30 per cent of total visitors), while
holiday visitors account for almost 50 per cent of arrivals. The
vast majority of Indian holiday visitors will be visiting New
Zealand for the first time. Three quarters combine their trip to
New Zealand with another destination; 30 per cent visit Australia
as well as New Zealand.
There is currently no direct air service to New Zealand from
India. Indian travellers must travel via Singapore, Hong Kong,
Bangkok, Kuala Lumpur or Sydney.
Key Statistics
International Visitor Arrivals April 2013
| Year End Total |
29,936 |
2.5% |
| Year End (Holiday) |
14,528 |
4.8% |
| Month End Total |
2,640 |
2.4% |
| Month End (Holiday) |
1,168 |
21.5% |
| Total Stay Days* |
1,214,640 |
| Total Stay Days (Holiday)* |
188,304 |
| Average Length of Stay* |
40.6 days |
| Average Length of Stay (Holiday)* |
13.0 days |
Market Trends
India's economy is showing signs of a slowdown in the face of the global debt crisis. With 11 interest rate increases in 18 months and growth slowing for the...
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Want to know more?
Published monthly, the International Visitor Arrivals (IVA)
survey measures international visitor arrivals into New Zealand by
month and by year. For more information on IVA visit Statistics New Zealand.
Published quarterly, the International Visitor Survey (IVS) is
carried out by the Tourism Strategy Group. Research is based on
around 5,200 interviews conducted with international visitors as
they depart from Auckland, Wellington or Christchurch airports. For
more information on IVS visit the Economic Development Group's website.
For more information including tourism research and data, policy,
and publications please see the Ministry of Business, Innovation and
Employment.