Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional campaign
used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, in some event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
information on how we market New Zealand internationally.
Holiday Talk Magazine in India have run six pages of exclusive
New Zealand content in their May-June 2013 issue.
New Zealand has won the award for Best Destination for Adventure
(International) at the Lonely Planet Magazine India travel awards,
for the second year running.
Potential travellers from South and South East Asia
looking for inspiration for their next holiday have come in droves
to the recent consumer travel shows throughout the
Kiwi Link South and South East Asia kicked-off in Bangkok last
week from 3-5 March, with 38 New Zealand operators attending to
promote their tourism products.
Avtar Singh, a journlaist for India's most respected monthly
travel magazine Outlook Traveller, came to New Zealand with Tourism
New Zealand's International Media Programme and Malaysian
Tourism New Zealand is working to drive high value visitors in
our shoulder season, encouraging Indian families to ditch the Asian
heat for a cool New Zealand holiday.
High-profile Indian chef, Kunal Kapoor, described Milford Sound
as "heaven on earth" in one of his 50 Twitter updates made during
his recent trip to New Zealand.
Over the past two weeks Tourism New Zealand has run a series of
workshops for tourism operators on the Chinese and emerging Halal
markets of India, Malaysia, Indonesia and...
New Zealand operators are feeling optimistic following the
success of Kiwi Link India, held in Delhi and Mumbai in August.
Last week Tourism New Zealand presented at the Tourism Export
Council's annual conference (formerly ITOC) on the South Island's
West Coast. The council represents the interests of inbound
tourism in New...