Market Overview
Japan is New Zealand's fifth-largest international tourism
market in terms of international visitor arrivals. Despite strong
year on year growth at the start of 2011, arrivals from the market
have declined by 42.9 per cent in the quarter ending June 2011 as
Japan continues to recover from earthquake, tsunami and power plant
related troubles.
In the year to June 2011, 78,559 Japanese travellers visited New
Zealand staying an average of 19.4 days and spending an average of
$3,665 each. There is a reasonable level of repeat travel from
Japan, with just under a third of all Japanese visitors coming to
New Zealand more than once. Tourism New Zealand is working on ways
to grow this repeat travel even further.
Arrival numbers from Japan were up 7.2 per cent in the year to
March 2011. However, this growth has fallen in the last quarter of
2011 and arrival numbers...