Market Overview
Japan is New Zealand's fifth-largest international tourism
market in terms of international visitor arrivals. Despite strong
year on year growth in late 2010 and into the start of 2011,
arrivals from the market have declined by 28.6 per cent in the year
ending February 2012 as the Japan market recovers from slow demand
to New Zealand following the earthquakes in both New Zealand and
Japan in 2011.
In the year to February 2012, 63,624 Japanese travellers visited
New Zealand staying an average of 19.6 days and spending an average
of NZD $3,179 each. There is a reasonable level of repeat travel
from Japan, with just under a third of all Japanese visitors coming
to New Zealand more than once. Tourism New Zealand is working on
ways to grow this repeat travel even further.
Arrival numbers from Japan were up 11 per cent prior to the
earthquake in Christchurch on 22 February 2011. However, this
growth has since fallen in the 2011 year...