International Media Programme highlights
Tourism New Zealand's international media programme (IMP) hosts
around 400 journalists in New Zealand each year from print, online
and broadcast organisations. The main aim of the programme is to
gain compelling, high-profile media coverage to motivate our target
market to travel to New Zealand.
Check out some of the media who are visiting New Zealand and the
results of their visit.
- World Tour - Perfect Map aired on the 27th of March on BS Fuji.
The travel show introduced the must-see places to see in the North
Island including Waiheke Island, Hobbiton, Te Papa Museum and
hot-springs and rafting in Rotorua. Check it out here.
- Popular magazine Papersky visited for ten days and have
published a 40+ page feature focusing on the Cycle Trail, several
great walks in the South Island as well as local culture, food and
wine. You can read the article here.
- Popular travel show Tabi Salada filmed a three part documentary
showcasing Auckland, Rotorua, Queenstown and Dunedin. Tabi Salada
has an audience of 4 million.
- As a result of a recent famil trip, Soto magazine has featured
an eight page story on hiking in Te Anau and Nelson. Soto magazine
has a circulation of between 30,000 - 50,000. Read the article
- Japanese television network BS Nittere featured Auckland and
Queenstown airports in two episodes of Wonder Airport. Each episode
was 54mins long.
- Nijiiro Jean, which airs on KTV, will
feature a 25 minute segment showcasing Auckland city and its
surrounding region. The network averages 7 million weekly
- Brutus magazine journalist Kosuke Ide and photographer Koh
Akazawa visited New Zealand to experienced quintessential Kiwi
camping. There visit has resulted in a six-page spread in May's
issue of the popular lifestyle magazine, which reaches over 100,000
readers. Read more here.
- Popular outdoor magazine Randonee featured Yuri Yosumi hiking
one of her favourite walks the Hollyford Track. Randonee has a
circulation of 70,000. Yuri Yosumi, who lives half the time in
Japan and half in NZ, is a self-confessed lover of New Zealand's
outdoors and is a popular outdoor role model especially among
active Japanese women. She is credited with starting the 'Yama
Girl' mountain fashion craze in Japan which is especially popular
amongst our new Fun Seeking Friends sector. Read the article