International Media Programme highlights

Tourism New Zealand's international media programme (IMP) hosts around 400 journalists in New Zealand each year from print, online and broadcast organisations. The main aim of the programme is to gain compelling, high-profile media coverage to motivate our target market to travel to New Zealand.

Check out some of the media who are visiting New Zealand and the results of their visit.

2013

  • World Tour - Perfect Map aired on the 27th of March on BS Fuji. The travel show introduced the must-see places to see in the North Island including Waiheke Island, Hobbiton, Te Papa Museum and hot-springs and rafting in Rotorua. Check it out here.
  • Popular magazine Papersky visited for ten days and have published a 40+ page feature focusing on the Cycle Trail, several great walks in the South Island as well as local culture, food and wine. You can read the article here.
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    • 2012 open

      May 

      • Popular travel show Tabi Salada filmed a three part documentary showcasing Auckland, Rotorua, Queenstown and Dunedin. Tabi Salada has an audience of 4 million.
      • As a result of a recent famil trip, Soto magazine has featured an eight page story on hiking in Te Anau and Nelson. Soto magazine has a circulation of between 30,000 - 50,000. Read the article here.

      April

      • Japanese television network BS Nittere featured Auckland and Queenstown airports in two episodes of Wonder Airport. Each episode was 54mins long.

      March

      • Nijiiro Jean, which airs on KTV, will feature a 25 minute segment showcasing Auckland city and its surrounding region. The network averages 7 million weekly viewers.
      • Brutus magazine journalist Kosuke Ide and photographer Koh Akazawa visited New Zealand to experienced quintessential Kiwi camping. There visit has resulted in a six-page spread in May's issue of the popular lifestyle magazine, which reaches over 100,000 readers. Read more here.
      • Popular outdoor magazine Randonee featured Yuri Yosumi hiking one of her favourite walks the Hollyford Track. Randonee has a circulation of 70,000. Yuri Yosumi, who lives half the time in Japan and half in NZ, is a self-confessed lover of New Zealand's outdoors and is a popular outdoor role model especially among active Japanese women. She is credited with starting the 'Yama Girl' mountain fashion craze in Japan which is especially popular amongst our new Fun Seeking Friends sector. Read the article here.