The Japan market is now showing signs of positive recovery
following Japan's earthquake in March 2011 and the earthquake in
Christchurch on 22 February 2011. With positive arrival indicators
through November and strong forward bookings for December, there is
confidence the market will continue return to growth during
OECD (GDP Growth)
xe.com (Exchange rates)
|Exchange Rate vs NZD
||JPY70.68 = NZD1 (19 December 2012)
|Expected GDP Growth
-0.9% (2011 result)
Japan's economy has had a turbulent past few years. It was hit
particularly hard by the global financial crisis in 2008 and 2009,
but a strong rebound in 2010 saw GDP grow by 3.9 per cent, before
that momentum was abruptly derailed last year by the Japanese
tsunami, related nuclear energy crisis, and the Thailand floods,
all of which saw the economy contract 0.9 per cent.
However the OECD and other leading institutions are forecasting
Japan to enjoy a period of positive growth from this year through
to 2016, and first-quarter figures for 2012 were stronger than
anticipated, with GDP growing at an annualized four per cent.
For more detailed information on the Japanese economy, visit www.economist.com or read the
economic analysis on New Zealand Trade and Enterprise's
Japan country brief.
Japanese outbound travel began rebounding strongly in 2010 after
four years of contraction. In 2010, 16.6 million Japanese travelled
abroad - up 7.7 per cent on 2010. In 2011, 17 million Japanese
travelled abroad, up 2.1 per cent on 2011, despite seeing outbound
travel fall as much as 50 per cent in the months immediately
following the earthquake and tsunami that struck Japan's east coast
in March 2011.
Outbound figures from Japan for September and October 2012 show a
0.9 and 3 per cent decrease respectively on 2011. Total outbound
travel from Japan continues to be impacted by regional tensions and
disputes that are seeing demand for short-haul travel especially to
China and South Korea decreasing. Despite this, sales to many
long-haul destinations are steadily improving.
For more information about travel style, and definitions for each
group, visit the Tourism Strategy Group's website.
Tourism New Zealand's
research shows our target market in Japan is looking for a
holiday destination where they can have fun, feel happy, refreshed,
relaxed, safe and comfortable. Senior Japanese travellers are
looking to be in harmony with nature, while younger travellers are
seeking a sense of fun and adventure. Being active in the outdoors
is a common interest across all age groups. Compared to visitors
from other visitor markets, Japanese visitors place less importance
on engaging in personal challenges or getting an adrenaline
On 7 December, Air New Zealand returned to daily flights on a
year round basis from Narita, Tokyo supplemented by direct flights
from Kansai, Osaka for nine months of the year (Kansai flights will
operate from July to March). Over the coming New Zealand
summer, Air New Zealand's schedule includes a return of direct
flights between Tokyo and Christchurch with three of the seven
weekly Narita services operating direct to Christchurch.
All Nippon Airways (ANA) and Air New Zealand opened code-share
services between Japan and New Zealand in March 2012 that has
significantly improved access from across regional Japan to points
across New Zealand. ANA are increasing their promotions of New
Zealand to their large customer and retail base.
Air New Zealand will double the size of its Japan charters to 14
charter flights to New Zealand over the 2012/13 summer high season,
including for the first time direct charter flights to the South
Korean Air traffic from Japan to New Zealand continues to grow
reflecting Korean Air's extensive connections from Japan (daily
flights to New Zealand via Seoul from 16 cities across Japan) and
its increased capacity from Korea to New Zealand.
A number of other airlines also provide one-stop connections from
Japan to New Zealand including Jetstar, Singapore Airlines, China
Southern, Cathay Pacific, and Qantas.
Japanese arrivals to Australia started to grow in 2012 after a
decline in 2011- up 6.1 per cent in August, including a calendar
year increase of 7.2 per cent. Canada, which also saw Japanese
arrivals fall in 2011 maintained its recent upward trend reporting
a 4.6 per cent increase in August, including a calendar year
increase of 10.3 per cent. Japanese arrivals to Hawaii were strong
in 2012 - up 9 per cent in September, including a calendar year
increase of 15.9 per cent.