New Zealand 100% Pure You
New Zealand 100% Pure You was launched internationally during
January and February 2011 and is a natural evolution of our iconic
campaign 100% Pure New Zealand.
The new campaign has helped print a very clear message for brand
New Zealand.
We've localised the message too. What's in it for me as a
visitor from Japan isn't quite the same as it is for a professional
couple from the United States. The idea is the same but the
message is locally optimised.
…in Japan
Tourism New Zealand's 100% Pure Revival campaign was launched in
Japan on 11 April. This campaign employs new creative banners
that communicate "NZ revitalizes you", and will run through to the
end of June.
The banners link to a campaign gateway page on newzealand.com
where 10 revitalizing activities are highlighted, with links to the
airline fare finder and operator information.