The start of the summer high season in Japan has been marked
with the launch of two new digital campaigns and has been boosted
by confirmation of the return of Air New Zealand's larger B777 from
Tokyo including direct flights to Christchurch three times a week
over the high season.
The 100% Pure You digital campaign will drive traffic to the
newzealand.com summer campaign page and is supported by online
brochures, video footage and a range of featured travel
deals. This will be further supported by over 60 magazine
pages from Tourism New Zealand's international media programme
covering exclusive New Zealand travel content that will be featured
across seven prestigious Japanese magazine titles for the remainder
The new digital high season trade campaign sees Tourism New
Zealand continue its joint venture work with Air New Zealand and
key trade partners in the Tokyo and Osaka metropolitan markets.
This campaign is the first digital trade campaign run in the Japan
market and will work to connect Tourism New Zealand's target market
of 'Active Considerers' directly to partner websites to see the
latest New Zealand travel deals.
Tourism New Zealand's General Manager Asia Markets, Mark Frood
says, "These campaigns have been specifically developed to target
the large number of Active Considerers in Japan who are now
researching their travel online but continue to buy through
traditional agents. Directing potential travellers to our travel
website newzealand.com, and our partners' websites promoting New
Zealand, provides faster access to travel deals and destination
"The return of the direct services three times a week to
Christchurch from Tokyo, for the first time since the earthquakes
earlier this year, is a significant step forward as we support the
recovery of the region and the re-establishment of normal business
and travel patterns," said Mr Frood.
To view Tourism New Zealand's high season summer campaign activity
click here or view the brochure.