Japan looks ahead to the summer season

Date Published: 22 November 2011

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The start of the summer high season in Japan has been marked with the launch of two new digital campaigns and has been boosted by confirmation of the return of Air New Zealand's larger B777 from Tokyo including direct flights to Christchurch three times a week over the high season.

The 100% Pure You digital campaign will drive traffic to the newzealand.com summer campaign page and is supported by online brochures, video footage and a range of featured travel deals.  This will be further supported by over 60 magazine pages from Tourism New Zealand's international media programme covering exclusive New Zealand travel content that will be featured across seven prestigious Japanese magazine titles for the remainder of 2011.

The new digital high season trade campaign sees Tourism New Zealand continue its joint venture work with Air New Zealand and key trade partners in the Tokyo and Osaka metropolitan markets. This campaign is the first digital trade campaign run in the Japan market and will work to connect Tourism New Zealand's target market of 'Active Considerers' directly to partner websites to see the latest New Zealand travel deals.

Tourism New Zealand's General Manager Asia Markets, Mark Frood says, "These campaigns have been specifically developed to target the large number of Active Considerers in Japan who are now researching their travel online but continue to buy through traditional agents. Directing potential travellers to our travel website newzealand.com, and our partners' websites promoting New Zealand, provides faster access to travel deals and destination information."

"The return of the direct services three times a week to Christchurch from Tokyo, for the first time since the earthquakes earlier this year, is a significant step forward as we support the recovery of the region and the re-establishment of normal business and travel patterns," said Mr Frood.

To view Tourism New Zealand's high season summer campaign activity click here or view the brochure.

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