The first phase of the Jetstar JV in Japan 'Explore New Zealand
with Jetstar' commenced on Monday 13 February targeting younger FIT
(free independent traveller) activity travellers.
This is the first joint activity with Jetstar in the Japan
market. Activity includes promotional posters in selected
metro stations around Tokyo and promotional videos screening
onboard selected commuter trains.
The promotion also includes online advertising, Jetstar homepage
features, a dedicated Jet Mail on New Zealand to Jetstar's large
subscriber base and the launch of a new 'Explore New Zealand with Jetstar' website.
The JV campaign with Jetstar runs through early March.
For more information on the Japan market.