Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international
promotional campaign used in the majority of our international
marketing work - including advertising, international PR activity
and online marketing. The campaign is also used in some
event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
more information on how we market New Zealand internationally
Tourism New Zealand launched its latest joint venture campaign
in Japan last week,
working to target over 350,000 free and independent (FIT)
Late February saw Tourism New Zealand and Air New Zealand launch
the second phase of a joint venture campaign in Japan targeting
'Young Adventurers' - 20-35 year old predominantly...
New Zealand's nature, fishing and camping experiences have
featured on Japan travel show 'Another Sky', one of Japan's most
popular travel shows for younger viewers and a key channel...
HIS Japan, the top travel seller to the Japan youth market, sent
its top retail sellers to New Zealand in October to experience the
latest youth and Middle-earth experiences....
Tourism New Zealand's 100% Middle-earth, 100% Pure New Zealand
advert video, with a special Japanese voiceover, has been screening
ahead of The Hobbit: An Unexpected Journey in cinemas in...
Tourism New Zealand celebrated the much anticipated launch of
The Hobbit: An Unexpected Journey with a special partner screening,
while welcoming local travel seller HIS Japan's new travel brochure...
TNZ's Regional Manager Japan and Korea, Nick Mudge, presented at
the 39th Joint Meeting of the Japan New Zealand Business Council in
Auckland 6-8 November. This year's conference marked...
Foxfire, a Japanese outdoor clothing brand, has produced 50,000
copies of a Trekking in New Zealand brochure featuring their new
TNZ's latest activity in Japan is using 100% Middle-earth imagery to
encourage young Japanese travellers to indulge their fantasies and
travel to New Zealand this summer to experience Middle-earth...
A promotion featuring a grand prize of two tickets flying Air
New Zealand to Middle-earth using Tourism New Zealand's twitter
account - @PureNZinJapan - has generated significant