Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international
promotional campaign used in the majority of our international
marketing work - including advertising, international PR activity
and online marketing. The campaign is also used in some
event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
more information on how we market New Zealand internationally
Air New Zealand has teamed up with Tourism New Zealand launching
a major campaign to attract Japanese travellers to New Zealand
between April and October.
TNZ's latest marketing activity has successfully grabbed the
attention of Japanese youth travellers - with the segment's
preference for New Zealand the highest seen in the last two
The chance to win a week-long holiday to New Zealand is grabbing
the attention of Japanese youth travellers, with the launch of
Tourism New Zealand's latest campaign.
Tourism New Zealand has welcomed today's announcement from Air
New Zealand of increased charters from Japan over the New Zealand
Sirocco the kakapo has been charming a new international
audience after a popular Japanese television show, with an audience
in excess of 10 million, mentioned him during a feature...
Key travel seller to the traditional Japanese senior segment,
JTB, has launched its latest edition of its benchmark 'red
A social media campaign in Japan used New Zealand 'Power Spots'
with 'Refresh Spots' to capture the imagination of Japanese Young
Singapore Airlines Japan has signed a Memorandum of
Understanding for three years with Christchurch International
Airport and Tourism New Zealand aimed at increasing outbound demand
from its network in Japan...
March was a typically successful month for Tourism New Zealand
Japan's Twitter profile, with 59 tweets posted and 623 new
Tourism New Zealand's first joint venture promotion with
Qantas launched in Japan 11
April with a special fare offer on sale till the end of