JTB - Japan's largest travel agency - launched its latest New
Zealand brochure this week highlighting the best that New Zealand
has to offer over the summer season.
Supported by Tourism New Zealand and Air New Zealand, JTB's
benchmark 'red book' brochure has 70 pages dedicated to New Zealand
and targets the traditional senior Japanese travel segment.
Over 100,000 copies of the brochure have been distributed to 2,000
travel agents across Japan.
While online holiday research and planning is growing in Japan,
the Japanese senior target market still rely heavily on traditional
brochures and the JTB brochure remains a crucial planning and
Included in the brochure are new tours offering greater
flexibility for regional discovery, increased hiking options and a
selection of premium high end tours.
The brochure continues to promote Christchurch as a key gateway to
the South Island and highlights both the Air New Zealand direct
flights to Christchurch and convenient access from across Japan
with new partner ANA.
In addition the new brochure features popular Golden route touring
itineraries highlighting Mt Cook, Tekapo star gazing and Milford
Read more about the Japan market here.