For the year ended December 2011, total visitor arrivals from
Canada increased by 0.4 per cent to 49,154. Between 2000 and 2009
total visitor arrivals from Canada increased by 48 per cent, with
the strongest growth coming from holiday visitors. Arrivals peaked
at just over 53,000 in 2008, but declined in 2009 due to the global
Holiday arrivals fall in 2010 and a sustained recovery in
total arrival numbers has not yet been seen.
More than half (56 per cent) of Canadian arrivals are holiday
visitors, and half are aged 45 years of age or older. Two-thirds
are first-time visitors to New Zealand. Ontario (Toronto) is
Canada's leading source region for visitors to New Zealand,
followed by British Columbia (Vancouver).
Four out of five Canadian visitors include other destinations as
part of their itinerary to New Zealand, with Australia being the
most popular country en-route. Canadians tend to stay in New
Zealand longer than their American neighbours and they generally
spend more during their stay. More than half (63 per cent) of
Canadian visitors to New Zealand travel beyond the main tourist
centres to the regions.
Although awareness of New Zealand in Canada is not as low as in
the US, one of the biggest challenges in this market is building
perceptions that New Zealand is a good-value holiday option.
Unlike other long-haul markets, the distance and time it takes
to travel to New Zealand is not a big concern to Canadians. They
have a good understanding of where New Zealand is geographically
and also about the distances required to travel long-haul.
Tourism New Zealand uses a mix of trade engagement, search
engine marketing and public relations to market New Zealand in
International Visitor Arrivals April 2013
|Year End Total
|Year End (Holiday)
|Month End Total
|Month End (Holiday)
|Total Stay Days*
|Total Stay Days (Holiday)*
|Average Length of Stay*
|Average Length of Stay (Holiday)*
International Visitor Survey - YE March 2013
|Average Expenditure per Visit
|Total Expenditure per Annum
Canada's economy is continuing to recover as its major export
markets - the US and Europe - slowly return to growth. However, the
economic recovery remains weak and consumers...
Want to know more
Published monthly, the International Visitor Arrivals (IVA)
survey measures international visitor arrivals into New Zealand by
month and by year. For more information on IVA visit Statistics New Zealand.
Published quarterly, the International Visitor Survey (IVS) is
carried out by the Tourism Strategy Group. Research is based on
around 5,200 interviews conducted with international visitors as
they depart from Auckland, Wellington or Christchurch airports. For
more information on IVS visit the Economic Development Group's website.
For more information including tourism research and data,
policy, and publications please see the Ministry of Business, Innovation and