The United States is New Zealand's third-largest international
tourism market in terms of visitor arrivals, and it is a market
where there are real opportunities for growth in the long-term.
Tourism New Zealand is working in the US to grow visitor numbers
and value through increased marketing, public relations, and
sector-specific activities including business events (incentives
The US is the world's largest long-haul market. As at October
2013, the average length of stay for American visitors was 17.7
days, and two-thirds of Americans travelled beyond New Zealand's
main tourist centres to the regions.
Around 45 per cent of American visitors also combine New Zealand
with Australia on a trip to the South Pacific. This figure is often
higher in some sectors, such as cruise and series coach
A growing number of Americans travel New Zealand by cruise ship.
The US is New Zealand's second-largest cruise market after
Australia. There is strong potential for growth in this sector of
the US market, particularly by increasing value by encouraging
greater pre- or post-cruise touring.
Of all our international visitors, travellers from the US are
most satisfied with their New Zealand holidays, according to
Tourism New Zealand's Visitor Experience Monitor research. One
aspect of our work in the US is to tap into this positive word of
mouth and encourage US visitors to recommend New Zealand to friends
Over the last six months there has been really good growth from
the North American market, with arrival numbers up almost nine per
cent on the back of a...