Marketing Activity

Tourism New Zealand's role is to promote New Zealand internationally as a visitor destination. We do this through consumer marketing, international public relations and trade development.

New Zealand 100% Pure You is the international promotional campaign used in the majority of our international marketing work - including advertising, international PR activity and online marketing, while New Zealand 100% Pure is used in some event and sponsorship activity.

Gaining compelling, high-profile media coverage to motivate our target market to travel to New Zealand is the main aim of Tourism New Zealand's international public relations team.

The travel trade - retail agents and online travel sellers, wholesalers and inbound tour operators - help consumers in our offshore markets plan and book their New Zealand holidays. Tourism New Zealand's Trade Development team provides offshore travel trade with the education and capability to sell New Zealand through training, familiarisations of New Zealand tourism product and a range of other online resources on the Travel Trade website.

For more information on how we market New Zealand internationally.