Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional campaign
used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, in some event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
more information on how we market New Zealand internationally
Latest data from Tourism New Zealand shows that Auckland and
Queenstown are New Zealand's regions of choice for US visitors,
capturing 45 per cent of all the market's expenditure...
The crème de la crème of international travel editors from North America,
including the likes of the editor of National Geographic Traveller
are coming to Auckland in a rare...
Destination New Zealand will take the spotlight once again with
the latest episode of The Amazing Race airing on TV2 tonight (24
Tourism New Zealand is leveraging the latest high-octane
adventure series to hit the US, 'Clean Break', showcasing New
Zealand's stunning landscapes and epic adventures.
The long-haul youth campaign -
Epic Experiences - is gaining momentum with a
range of new activity and interactive features launched on newzealand.com.
Auckland has won the rights to host the Travel Classics writers'
association bi-annual conference in May 2014, thanks to a bid by
Tourism New Zealand, ATEED (Auckland Tourism Events...
Tourism New Zealand's familiarisation (famil) programme has
received high praises from a group of US agents who visited late
A new joint venture campaign with Air New Zealand is working to
entice US travellers to visit during the New Zealand winter.
Nine executives and clients of Maritz Travel, America's largest
incentive travel management company, visited New Zealand in March
on an educational visit, experiencing incentive focussed product
and activities in...