Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional campaign
used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, in some event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
more information on how we market New Zealand internationally
Tourism New Zealand's familiarisation (famil) programme has
received high praises from a group of US agents who visited late
A new joint venture campaign with Air New Zealand is working to
entice US travellers to visit during the New Zealand winter.
Nine executives and clients of Maritz Travel, America's largest
incentive travel management company, visited New Zealand in March
on an educational visit, experiencing incentive focussed product
and activities in...
San Francisco and New York based incentive and meeting planners
got to experience the diversity of New Zealand and Australian Business Events at two
workshops held earlier this month....
Tourism New Zealand has welcomed the arrival of Hawaiian
Airlines to the market with non-stop services between Honolulu and
Auckland commencing on 14 March 2013.
Tourism New Zealand's International Media team has delivered
another great result for the organisation, with CNN's Travel pages
using information supplied to produce a New Zealand feature.
New Zealand's stunningly beautiful landscapes and adrenaline
pumping activities were again broadcast across US prime-time TV as
the New Zealand episode of The Amazing Race hit no.1 on major...
Two months on from the premiere of The Hobbit: An Unexpected
Journey, results are starting to show the positive effect of
Tourism New Zealand's work to leverage the increased...
On Tuesday 12 February, Gregg Anderson, General Manager Western
and Long Haul Markets and Insights Manager, David Sakey provided an
update on the US market including activity and visitor...