Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
100% Pure New Zealand is the international promotional campaign
used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, in some event and sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
more information on how we market New Zealand internationally
Tourism New Zealand's International Media team has delivered
another great result for the organisation, with CNN's Travel pages
using information supplied to produce a New Zealand feature.
New Zealand's stunningly beautiful landscapes and adrenaline
pumping activities were again broadcast across US prime-time TV as
the New Zealand episode of The Amazing Race hit no.1 on major...
Two months on from the premiere of The Hobbit: An Unexpected
Journey, results are starting to show the positive effect of
Tourism New Zealand's work to leverage the increased...
On Tuesday 12 February, Gregg Anderson, General Manager Western
and Long Haul Markets and Insights Manager, David Sakey provided an
update on the US market including activity and visitor...
Partners in Middle-earth activity, Tourism New Zealand and Air
New Zealand will this month roll out a series of new travel offers
across the Western markets.
Luxury travellers have been the focus of a range of recent
Tourism New Zealand (TNZ) trade activity in the North American
market with more than 400 agents being sold...
This week sees the first 100% Middle-earth, 100% Pure New
Zealand joint venture activity launched in USA as part of
an advertising campaign with Air New Zealand.
Americans looking for a dream holiday to New Zealand are being
encouraged to book their tickets during September with discounted
fares on Hawaiian Airlines' new service to Auckland.
Last week Tourism New Zealand presented at the Tourism Export
Council's annual conference (formerly ITOC) on the South Island's
West Coast. The council represents the interests of inbound
tourism in New...
New Zealand has been profiled to over 350,000 flying enthusiasts
in the USA following an International Media Programme (IMP) famil