Marketing Activity

Tourism New Zealand's role is to promote New Zealand internationally as a visitor destination. We do this through consumer marketing, international public relations and trade development.

100% Pure New Zealand is the international promotional campaign used in the majority of our international marketing work - including advertising, international PR activity and online marketing, in some event and sponsorship activity.

Gaining compelling, high-profile media coverage to motivate our target market to travel to New Zealand is the main aim of Tourism New Zealand's international public relations team.

The travel trade - retail agents and online travel sellers, wholesalers and inbound tour operators - help consumers in our offshore markets plan and book their New Zealand holidays. Tourism New Zealand's Trade Development team provides offshore travel trade with the education and capability to sell New Zealand through training, familiarisations of New Zealand tourism product and a range of other online resources on the Travel Trade website.

Find out more information on how we market New Zealand internationally here.

  • CNN Travel profiles the “best of New Zealand”

    Tourism New Zealand's International Media team has delivered another great result for the organisation, with CNN's Travel pages using information supplied to produce a New Zealand feature.

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  • Destination New Zealand no.1 on US prime-time TV

    New Zealand's stunningly beautiful landscapes and adrenaline pumping activities were again broadcast across US prime-time TV as the New Zealand episode of The Amazing Race hit no.1 on major...

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  • Middle-earth making its mark with US travellers

    Two months on from the premiere of The Hobbit: An Unexpected Journey, results are starting to show the positive effect of Tourism New Zealand's work to leverage the increased...

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  • USA Market Update webinar

    On Tuesday 12 February, Gregg Anderson, General Manager Western and Long Haul Markets and Insights Manager, David Sakey provided an update on the US market including activity and visitor...

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  • 100% Middle-earth leveraged across Western Markets

    Partners in Middle-earth activity, Tourism New Zealand and Air New Zealand will this month roll out a series of new travel offers across the Western markets.

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  • Recent activity targets luxury travellers in North America

    Luxury travellers have been the focus of a range of recent Tourism New Zealand (TNZ) trade activity in the North American market with more than 400 agents being sold...

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  • 100% Middle-earth reaches the USA

    This week sees the first 100% Middle-earth, 100% Pure New Zealand joint venture activity launched in USA as part of an advertising campaign with Air New Zealand.

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  • Hawaiian Airlines dream NZ vacation JV launched

    Americans looking for a dream holiday to New Zealand are being encouraged to book their tickets during September with discounted fares on Hawaiian Airlines' new service to Auckland.

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  • Latest market updates

    Last week Tourism New Zealand presented at the Tourism Export Council's annual conference (formerly ITOC) on the South Island's West Coast. The council represents the interests of inbound tourism in New...

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  • New Zealand flying high in USA

    New Zealand has been profiled to over 350,000 flying enthusiasts in the USA following an International Media Programme (IMP) famil trip.

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