North Asia

China is the world's fastest-growing economy and offers enormous opportunities for New Zealand tourism. A rapidly growing middle-class and the freeing up of international travel restrictions, combined with an increasing awareness of the outside world, are all fuelling China's appetite for international travel.

However, many New Zealand operators are still finding their feet in China and spend and length of stay of visitors from this market are comparatively low. Tourism New Zealand's focus in China is as much on growing the quality of visitors, as it is on driving awareness and travel bookings.

China's neighbours - South Korea, Taiwan and Hong Kong - are also important source markets for New Zealand. Arrivals from Korea have been in decline in recent years but the market is showing strong signs of recovery, with arrivals expected to rebound in 2010.

Tourism New Zealand manages all four of these markets from its office in Shanghai, with teams also reporting to the North Asia Regional Manager from Seoul and Hong Kong.

Upcoming Events:

Kiwi Link Asia 2010
Date: 13 - 15 Oct 2010
Location: Grand Copthorne Waterfront Hotel, Singapore

  • China

    In 2008 China overtook Japan as New Zealand's fourth largest visitor market. As the world's fastest-growing economy, China offers enormous opportunities for New Zealand tourism.

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  • South Korea

    New Zealand is a popular holiday destination among South Korean travellers. Despite volatile market growth, it is New Zealand's sixth-largest market in terms of visitor numbers and seventh-largest source...

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  • Taiwan

    The Taiwanese market is valuable to New Zealand tourism, contributing more than NZD45 million to the economy annually. Arrivals increased dramatically in the first quarter of 2010.

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  • Hong Kong

    New Zealand is a popular choice among Hong Kong holidaymakers and is considered a destination particularly suitable for families.

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  • Contact Us

    Last Updated on: 15 August 2010

    Tourism New Zealand has offices in Shanghai, Seoul and Hong Kong, with activity in the North Asian markets overseen by our General Manager Eastern Long Haul Markets based in...

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