Hong Kong

Market Overview

New Zealand is a popular choice among Hong Kong holidaymakers and is considered a destination particularly suitable for families. The market is well-established, with an even split between group travellers and Free Independent Travellers (FIT).

Visitors from Hong Kong spend a median of nine days travelling in New Zealand, compared with travellers from mainland China who spend only around four days.

In the year to September the average expenditure of Hong Kong visitors to New Zealand was NZD3,094 per person. They are among the highest spending visitors to New Zealand.

Travellers from Hong Kong are significantly more likely to venture beyond the main tourism centres than mainland Chinese. Almost three quarters make New Zealand the sole destination on their holiday.

Key Statistics

International Visitor Arrivals November 2011

Year End Total 24,863 2.1%
Year End (Holiday) 12,477 0.1%
Month End Total 2,000 19.4%
Month End (Holiday) 1,008 26.0%
Total Stay Days* 432,146
Total Stay Days (Holiday)* 152,631
Average Length of Stay* 17.4 days
Average Length of Stay (Holiday)* 12.2 days

Market Insights

Hong Kong's economy has recovered well after being hit hard by the global economic downturn in 2009. Visitor arrivals to New Zealand for the year ending October grew by...

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For more information including tourism research and data, policy, and publications please see the Ministry of Economic Development.