Market Overview
New Zealand is a popular choice among Hong Kong holidaymakers
and is considered a destination particularly suitable for families.
The market is well-established, with an even split between group
travellers and Free Independent Travellers (FIT).
Visitors from Hong Kong spend a median of nine days travelling
in New Zealand, compared with travellers from mainland China who
spend only around four days.
In the year to September 2009 the average expenditure of
Hong Kong visitors to New Zealand was NZD3,094 per person.
Travellers from Hong Kong are significantly more likely to
venture beyond the main tourism centres than mainland Chinese.
Almost three quarters make New Zealand the sole destination on
their holiday.
Hong Kong's economy ecovered well after being hit hard by
the global economic downturn in 2009. Visitor arrivals to New
Zealand for the year ending October 2010 grew by 9.2 per...