Visitor Arrivals

Last Updated on: 28 June 2010

Arrivals from Hong Kong fluctuate markedly across the year, generally with peaks in December, and from February to April. The current forecast is for arrivals from Asia, outside of China, Japan and South Korea, to increase on average 1.4 per cent a year between 2009 and 2015.

Visitor Key Facts (YE March 2010)

Source: Ministry of Tourism Research Website

Median Length of Stay of Holiday Visitors 9 days
Average Expenditure per Holiday Visitor NZD3,179 (+6.6%)
Total Annual Spend by Visitors 69.9m (+10%)
Regional Spread of Visitors 49% travel outside of main regions
Key Regions Visited (by more than one in five visitors) Auckland, Rotorua, Canterbury, Queenstown, Dunedin, Fiordland, Waikato, MacKenzie

Market Growth and Seasonality

Annual visitor arrivals from Hong Kong increased in the year to December 2009 to 23,572 (up 8.2 per cent).

Arrivals from Hong Kong fluctuate markedly across the year, generally with peaks in December, and from February to April.

There was a change in visitor arrivals from February to April in 2009 due to the shift of Chinese New Year, changes in exchange rate and available airline seats. Chinese New Year fell in February in 2007 and 2008, but was in January in 2009.

The current forecast is for arrivals from Asia outside of China, Japan and South Korea to increase on average 1.4 per cent a year between 2009 and 2015.

 

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Holiday Visitor Arrivals 2009-2010

Source: Statistics New Zealand

Month Month End Actual Month End Variance Year to Date Actual Year to date Variance
May 10 820 +139.8% 12,975 +18.1%
Apr 10 1,152 -25.2% 12,497 +11.8%
Mar 10 1,274 +51.7% 12,885 +26.4%
Feb 10 2,125 +208.0% 12,451 +16.9%
Jan 10 870 -46.4% 11,016 -9.0%
Dec 09 1,944 -1.4% 11,770 +4.5%
Nov 09 1,150 +49.4% 11,797 +4.4%
Oct 09 943 +35.5% 11,417 +2.2%
Sep 09 441 -8.7% 11,170 +3.3%
Aug 09 1,050 +54.0% 11,212 +2.8%
Jul 09 828 -6.8% 10,844 +1.9%
Jun 09 378 -17.1% 10,904 +3.4%

Want to know more?

For more information on visitor arrivals and the behaviour of visitors from Hong Kong, including their activity and accommodation preferences, spend and length of stay, please see the International Visitors Survey Pivot Tables on the Ministry of Tourism's research website.