Marketing Activity
Tourism New Zealand's role is to promote New Zealand
internationally as a visitor destination. We do this through
consumer marketing, international public relations and trade
development.
New Zealand 100% Pure You is the international promotional
campaign used in the majority of our international marketing work -
including advertising, international PR activity and online
marketing, while New Zealand 100% Pure is used in some event and
sponsorship activity.
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
The travel trade - retail agents and online travel sellers,
wholesalers and inbound tour operators - help consumers in our
offshore markets plan and book their New Zealand holidays. Tourism
New Zealand's Trade Development team provides offshore travel trade
with the education and capability to sell New Zealand through
training, familiarisations of New Zealand tourism product and a
range of other online resources on the Travel Trade
website.
For more information on how we market
New Zealand internationally.
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Last Updated on: 30 March 2012
A FIT consortium campaign was launched on 1st March and will run
until June.
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Date Published: 30 March 2012
An expanded 2 days trade training event was held with 50
frontline travel agents on 24-25 February at Pyeongchang, the
winter Olympics game city for 2018.
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Date Published: 10 February 2012
With Mark Frood's imminent departure from Tourism New Zealand, I am pleased to confirm that Kate Necklen from our Shanghai Office will take up the role of Acting General...
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Last Updated on: 9 January 2012
Recently, Tourism New Zealand supported two New Zealand familiarisations from Korea to enable travel sellers and incentive planners to experience a range of New Zealand's products and experiences before the...
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Date Published: 12 December 2011
Although Korean market arrivals have had a disappointing ride through much of 2011, optimism is growing in-market that new work to promote the New Zealand summer will deliver a...
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Date Published: 7 December 2011
Tourism New Zealand's offshore General Managers have been running a series of webinars sessions with the tourism industry providing an update on their markets, including activity and market...
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Last Updated on: 18 November 2011
Tourism New Zealand launched a digital campaign in Seoul in November, which will run through December, to support the growing air capacity between Korea and New Zealand over the...
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Date Published: 16 November 2011
Tourism New Zealand has worked with Korea's four leading travel agents Hanatour, Modetour, Lotte tour and Hanjin travel to launch an integrated New Zealand campaign promoting summer travel deals....
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Date Published: 19 October 2011
Leveraging the increasing popularity of New Zealand's accessible range of outdoor activities and natural landscapes, Tourism New Zealand worked with three of Korea's top travel agents from July 10...
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Date Published: 19 October 2011
Working directly with Korean Airlines to support the growing capacity between Korea and New Zealand, Tourism New Zealand launched a digital campaign in the Seoul market during June and...
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