Other Research
There are a range of tourism data sets and reports available
from both Tourism New Zealand and the Ministry of Economic
Development's Tourism Strategy Group. These include Tourism New
Zealand's Visitor Experience Monitor and our recent 'Active
Considerers' research.
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Last Updated on: 6 January 2012
In May - June 2011, Tourism New Zealand commissioned research in
six markets (Australia, China, Germany, UK, US and Japan) to help
assess which, of a range of special...
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Tourism New Zealand's annual Visitor Experience Monitor (VEM) is
a survey of 4,500 international tourists who came to New Zealand
for a holiday or to visit friends and family....
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Last Updated on: 6 January 2012
Tourism New Zealand has undertaken product development research
specifically focused on international visitors from China, South
East Asia and India to ensure that the New Zealand holiday
experience satisfy...
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Last Updated on: 31 May 2010
In 2009/10 Tourism New Zealand undertook research to understand
the perceptions of visitors and tourism operators of the i-SITE
Visitor Centre Network, and their satisfaction with services
provided by...
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This research looks at the demographics, emotional needs and
travel preferences of travellers from Tourism New Zealand's target
market, known as 'Active Considerers'.
In order to get the...
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Last Updated on: 4 October 2011
New Zealand's Tourism Strategy Group, within the Ministry of
Economic Development, is responsible for making quality
information, research and forecasts available to the tourism
industry to support its policy,...
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This research is provided for background information
only. It was conducted in 2008 and Tourism New Zealand is now using
more up-to-date research to inform its business objectives and...
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