Other Research

There are a range of tourism data sets and reports available from both Tourism New Zealand and the Ministry of Economic Development's Tourism Strategy Group. These include Tourism New Zealand's Visitor Experience Monitor and our recent 'Active Considerers' research.

  • Tourism Strategy Group Research Programme

    Last Updated on: 27 August 2010

    New Zealand's Tourism Strategy Group, within the Ministry of Economic Development, is responsible for making quality information, research and forecasts available to the tourism industry to support its policy,...

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  • Target Market: Active Considerers

    This research looks at the demographics, emotional needs and travel preferences of travellers from Tourism New Zealand's target market, known as 'Active Considerers'. In order to get the...

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  • i-SITE New Zealand Perception Research 2010

    Last Updated on: 31 May 2010

    In 2009/10 Tourism New Zealand undertook research to understand the perceptions of visitors and tourism operators of the i-SITE Visitor Centre Network, and their satisfaction with services provided by...

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  • Visitor Experience Monitor 2008/09

    Tourism New Zealand's annual Visitor Experience Monitor Research looks at which aspects of a New Zealand holiday are most satisfying for our international visitors. The research surveys visitors...

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  • Distribution Channel Research 2008

    The way people research and book travel has changed in the last few years. Tourism New Zealand's 2008 Distribution Channel Research project looked at the attitudes and behaviours of...

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