New Zealand's Tourism Strategy Group, within the Ministry of
Economic Development, is responsible for making quality
information, research and forecasts available to the tourism
industry to support its policy, marketing and commercial decision
making. The Tourism Strategy Group's Research Website is the home
of New Zealand's official tourism research data set.
The Tourism Strategy Group manages New Zealand tourism's core
data set which is made up of the International Visitor Survey,
Domestic Travel Survey, International Visitor Arrivals, Commercial
Accommodation Monitor, Tourism Satellite Account and Tourism
Forecasts.
The Strategy Group's research team also develops and manages
data collections in partnership with industry and carries out
analysis of data covering a wide range of topics. A variety of
research reports are avaialbe on the tourism research website - www.tourismresearch.govt.nz - in addition to
the core data sets listed below.
The International Visitor Survey (IVS)
Published quarterly, the International Visitor Survey (IVS) is
carried out by the Tourism Strategy Group. Research is based on
interviews conducted with international visitors as they depart
from Auckland, Wellington or Christchurch airports. Around 5,200
interviews are completed each year, according to specified quotas
for certain nationalities and visitor demographics.
The interview questions cover all aspects of visitors' time in
New Zealand from arrival to departure, including their
demographics, accommodation types used, regions visited and an
estimate of expenditure. Samples are weighted to align with visitor
arrivals figures and to ensure results are not skewed due to known
discrepancies.
Access IVS data here
International Visitor Arrivals (IVA)
Published monthly, the International Visitor Arrivals (IVA)
survey measures international visitor arrivals into New Zealand by
month and by year. The survey is sourced from monthly
'International Travel and Migration' statistics published by
Statistics New Zealand (www.stats.govt.nz) and collected by the New
Zealand Customs Service.
Access IVA data here
Commercial Accommodation Monitor (CAM)
Released monthly, this is a monitor of New Zealand's commercial
accommodation with data collected including the number of
establishments, capacity, nights spent, occupancy rates and origin
of visitors.
Access CAM data here
Domestic Travel Survey (DTS)
The Domestic Travel Survey (DTS) provides information on New
Zealanders travelling within New Zealand. Data covers day trips,
overnight trips, nights away, places stayed, main reason of trips,
transport used, activities undertaken and expenditure.
Access DTS data here
Regional Visitor Monitor (RVM)
The Regional Visitor Monitor (RVM) monitors the motivations,
expectations and satisfaction levels of visitors to New Zealand's
key destination regions: Auckland, Rotorua, Wellington,
Christchurch, Queenstown and Dunedin. While data collected is
confidential to the regions, a benchmark report is publically
available online.
Access RVM benchmark reports here
Tourism Satellite Account (TSA)
The tourism satellite account (TSA) measures the contribution of
tourism to the New Zealand economy. Results include tourism's share
of exports and gross domestic product (GDP), employment and GST
revenue.
Access the TSA here
Forecasts 2010-2016
Prepared annually since 1999, the Tourism Strategy Group's
long-range tourism forecasts provide in-depth estimates on future
tourism activity within New Zealand. Using statistical modelling
and with wide industry input, the forecasts cover a seven-year
projection period. Forecasted information includes international
visitor arrivals, regional spread, visitor expenditure and analysis
by major inbound markets.
Access the 2010-2016 forecasts here
The Tourism Industry Monitor (TIM)
The Tourism Industry Monitor (TIM) is an industry initiative led
by the Tourism Strategy Group, the Tourism Industry Association,
Tourism New Zealand and the New Zealand Hotel Council. It surveys a
range of tourism organisations and businesses in order to provide a
regular, up-to-date report on the performance of the tourism
sector, including the outlook for the next three months.
Access the latest TIM report here
Research projects, reports, market summaries and sector
profiles
The New Zealand Tourism Research website is a good source of
other tourism research and analysis covering all aspects of the
industry. A range of ad hoc research reports are available on this
website as well as profiles covering tourism sectors and
international markets, which bring together data from the various
tourism research data sets.
Access Tourism Sector Profiles here
See www.tourismresearch.govt.nz for more
information