Tourism New Zealand has undertaken product development research
specifically focused on international visitors from China, South
East Asia and India to ensure that the New Zealand holiday
experience satisfy visitors from these markets.
The research was developed to provide information to the New
Zealand industry on how visitors currently view their New Zealand
holiday experience through the eyes of the Chinese, South East
Asian and Indian consumer.
As part of the research findings components of the New Zealand
holiday experience (e.g. "experiences", "themes" or "product
types") were identified that would that appeal to these
The research also provides a comprehensive list of general
guidelines for developing products for these markets, making
specific and practical recommendations on what needs to be done in
order to ensure that the product will best meet the needs and
expectations of visitors from these markets.
See below to view:
- Full Asian Visitor Study 2011
- Summaries for the China, Singapore, India and Malayisa