Distribution Channel Research 2008
This research is provided for background information
only. It was conducted in 2008 and Tourism New Zealand is now using
more up-to-date research to inform its business objectives and
practices. If you have any questions about this piece of work
please contact Bevan Wait at firstname.lastname@example.org.
The way people research and book travel has changed in the last
few years. Tourism New Zealand's 2008 Distribution Channel Research
project looked at the attitudes and behaviours of consumers from
four of our key Western markets in relation to planning and booking
their international holidays.
In late 2008 Tourism New Zealand conducted research into the way
consumers from our target market research and book travel in order
to ensure the most effective channel strategy....
Australians are confident booking New Zealand holidays and will
often book within three months of travel. They are heavy users of
the Internet to research and book, but many...
German travellers tend to book flights six months to a year in
advance, booking accommodation and transport after they arrive in
New Zealand. Germans prefer to book through travel...
British travellers often book their flights six months to a year
before arriving in New Zealand. They will use travel guide books
both for planning and once they arrive...
New Zealand's target market in the US uses guide books and the
Internet as key research and planning tools. However, travel agents
continue to have more influence on travel...