South East Asia

New Zealand attracts a steady number of visitors from the South East Asian markets of India, Singapore, Malaysia and Thailand. The markets have shown resilience during the global economic downturn, proving their value for New Zealand tourism.

Although these markets are smaller in visitor numbers, awareness of and interest in New Zealand holidays is strong. These markets also offer good opportunities to boost visitor numbers to New Zealand in autumn, which is the peak time for travel from both India and Thailand.

Unfortunately availability of airline seats is a concern for New Zealand in South East Asia, particularly for India, which is not currently served by direct flights to New Zealand. However, Tourism New Zealand sees good opportunities for growth out of India in the long term.

Tourism New Zealand's Regional Manager for South East Asia is based in Mumbai, but we also have offices in Bangkok and Singapore. The South East Asian teams work closely with travel sellers in these markets and help keep New Zealand in the public eye through international media work.

Upcoming Events:

Kiwi Link Asia 2010
Date: 13 - 15 Oct 2010
Location: Grand Copthorne Waterfront Hotel, Singapore

  • India

    India is New Zealand's tenth largest tourism market in terms of visitor arrivals (around 27,000 annually) and has strong potential for future growth.

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  • Thailand

    Thailand is a relatively small market for New Zealand, with around 20,000 visitor arrivals each year. However the market is an important contributor to overall arrivals from South East...

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  • Singapore

    New Zealand is a popular holiday choice for Singaporeans seeking an escape from life in the concrete jungle. Travellers from this market enjoy New Zealand's open space, scenery and...

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  • Malaysia

    Malaysia boasts one of Southeast Asia's most vibrant economies. Its multi-ethnic, multi-religious society encompasses a majority Muslim population and an economically-powerful Chinese community.

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  • Contact Us

    Last Updated on: 27 July 2010

    Tourism New Zealand has offices in Mumbai, Bangkok and Singapore, with activity in the South East Asian markets overseen by our Regional Manager based in India.

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