South East Asia

New Zealand attracts a steady number of visitors from the South East Asian markets of India, Singapore, Malaysia and Thailand. The markets have shown resilience during the global economic downturn, proving their value for New Zealand tourism.

Although these markets are smaller in visitor numbers, awareness of and interest in New Zealand holidays is strong. These markets also offer good opportunities to boost visitor numbers to New Zealand in autumn, which is the peak time for travel from both India and Thailand.

Unfortunately availability of airline seats is a concern for New Zealand in South East Asia, particularly for India, which is not currently served by direct flights to New Zealand.

Tourism New Zealand's Regional Manager for South East Asia is based in Mumbai, but we also have offices in Bangkok and Singapore. The South East Asian teams work closely with travel sellers in these markets and help keep New Zealand in the public eye through international media work.

  • India

    India is a smaller market for New Zealand in terms of visitor arrivals, but has potential for growth. High disposable incomes, a willingness to spend on luxury brands and big-ticket...

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  • Thailand

    Thai visitors are more likely than many of New Zealand's key markets to travel outside of the main tourism centres and outside of the peak summer months.

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  • Singapore

    New Zealand is a popular holiday choice for Singaporeans seeking an escape from life in the concrete jungle. Travellers from this market enjoy New Zealand's open space, scenery and fresh...

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  • Malaysia

    Malaysia is a strong market for incentive travel, with groups travelling in New Zealand's off-peak and shoulder seasons. Traditional peak travel seasons are mid November to December, and the last...

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  • Contact Us

    Tourism New Zealand has offices in Mumbai, Bangkok and Singapore, with activity in the South East Asian markets overseen by our Regional Manager based in India.

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