South East Asia
New Zealand attracts a steady number of visitors from the South
East Asian markets of India, Singapore, Malaysia and Thailand. The
markets have shown resilience during the global economic downturn,
proving their value for New Zealand tourism.
Although these markets are smaller in visitor numbers, awareness
of and interest in New Zealand holidays is strong. These markets
also offer good opportunities to boost visitor numbers to New
Zealand in autumn, which is the peak time for travel from both
India and Thailand.
Unfortunately availability of airline seats is a concern for New
Zealand in South East Asia, particularly for India, which is not
currently served by direct flights to New Zealand.
Tourism New Zealand's Regional Manager for South East Asia is
based in Mumbai, but we also have offices in Bangkok and Singapore.
The South East Asian teams work closely with travel sellers in
these markets and help keep New Zealand in the public eye through
international media work.
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India is a smaller market for New Zealand in terms of visitor arrivals, but has potential for growth. High disposable incomes, a willingness to spend on luxury brands and big-ticket...
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Thai visitors are more likely than many of New Zealand's key markets to travel outside of the main tourism centres and outside of the peak summer months.
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New Zealand is a popular holiday choice for Singaporeans seeking an escape from life in the concrete jungle. Travellers from this market enjoy New Zealand's open space, scenery and fresh...
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Malaysia is a strong market for incentive travel, with groups travelling in New Zealand's off-peak and shoulder seasons. Traditional peak travel seasons are mid November to December, and the last...
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Last Updated on: 20 January 2010
Tourism New Zealand has offices in Mumbai, Bangkok and
Singapore, with activity in the South East Asian markets overseen
by our Regional Manager based in India.
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