Market Overview
New Zealand is a popular holiday choice for Singaporeans seeking
an escape from life in the concrete jungle. Travellers from this
market enjoy New Zealand's open space, scenery and fresh air.
Many Singaporeans have the financial means to enjoy premium
travel, making them a valuable market for New Zealand over the long
term. Visitors from Singapore contributed almost NZD70 million to
the New Zealand economy in the year ended September 2010.
Over half of Singaporean visitors travel outside the main
regions, and 55 per cent are repeat visitors. In the year to
September 2010, the average spend in New Zealand by Singaporean
visitors was NZD2,500 and their median length of stay was 9
days.
Travel agents are still a popular means of booking travel
packages but there is a growing trend towards direct booking
online, especially for air travel, and researching the cost of
accommodation and activities.
Singapore has rebounded from last year's global economic
downturn with spectacular success. The country's economy is one of
fastest growing in the world and Singapore's government and many
economists...