New Zealand is a popular holiday choice for Singaporeans seeking
an escape from life in the concrete jungle. Travellers from this
market enjoy New Zealand's open space, scenery and fresh air.
Many Singaporeans have the financial means to enjoy premium
travel, making them a valuable market for New Zealand over the long
term. Visitors from Singapore contributed almost NZ$79 million to
the New Zealand economy in 2011. There is increasing interest in
travel to New Zealand among Singapore's ageing Baby Boomers, who
have been more insulated than most from the global economic
downturn and also have more time to travel.
Over half of Singaporean visitors travel outside the main
regions, and 55 per cent are repeat visitors. In 2011, the average
spend in New Zealand by Singaporean visitors was NZ$2,367 and their
median length of stay was 12.7 days - up from 10 days
Travel agents are still the favoured option for booking travel
packages but there is a growing trend towards direct booking
online, especially for air travel, and researching the cost of
accommodation, activities, and air tickets over the internet.
Self-drive holidays are also gaining in popularity. With increased
air travel capacity between New Zealand and Singapore following the
entry of budget airline Jetstar, Singaporeans are likely to make up
an increasing share of visitors to New Zealand.
International Visitor Arrivals April 2013
|Year End Total
|Year End (Holiday)
|Month End Total
|Month End (Holiday)
|Total Stay Days*
|Total Stay Days (Holiday)*
|Average Length of Stay*
|Average Length of Stay (Holiday)*
International Visitor Survey - YE March 2013
|Average Expenditure per Visit
|Total Expenditure per Annum
The strong Euro is having a detrimental effect on New Zealand visitors arrivals currently, with traditionally popular European markets currently more attractive given their increased value for money due...
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Published monthly, the International Visitor Arrivals (IVA)
survey measures international visitor arrivals into New Zealand by
month and by year. For more information on IVA visit Statistics New Zealand.
Published quarterly, the International Visitor Survey (IVS) is
carried out by the Tourism Strategy Group. Research is based on
around 5,200 interviews conducted with international visitors as
they depart from Auckland, Wellington or Christchurch airports. For
more information on IVS visit the Economic Development Group's website.
For more information including tourism research and data, policy,
and publications please see the Ministry of Business, Innovation and