New Zealand is a popular holiday choice for Singaporeans seeking
an escape from life in the concrete jungle. Travellers from this
market enjoy New Zealand's open space, scenery and fresh air.
Many Singaporeans have the financial means to enjoy premium
travel, making them a valuable market for New Zealand over the
long-term. Visitors from Singapore contributed NZ$107 million
to the New Zealand economy, as at YE June 2013. There is
increasing interest in travel to New Zealand among Singapore's
ageing Baby Boomers, who have been more insulated than most from
the global economic downturn and also have more time to travel.
Over half of Singaporean visitors (58.4 per cent) travel outside
the main regions, and 48.6 per cent are repeat visitors. As at YE
June 2013, the average spend in New Zealand by Singaporean visitors
was NZ$3,200, an increase from NZ$2,200 in 2012, and
their median length of stay was 13.7 days.
Travel agents are still the favoured option for booking travel
packages but there is a growing trend towards direct booking
online, especially for air travel, and researching the cost of
accommodation, activities, and air tickets over the internet.
Self-drive holidays are also gaining in popularity.
The strong Euro is having a detrimental effect on New Zealand
visitors arrivals currently, with traditionally popular European
markets currently more attractive given their increased value for