Singapore

Market Overview

New Zealand is a popular holiday choice for Singaporeans seeking an escape from life in the concrete jungle. Travellers from this market enjoy New Zealand's open space, scenery and fresh air.

Many Singaporeans have the financial means to enjoy premium travel, making them a valuable market for New Zealand over the long term. Visitors from Singapore contributed almost NZ$79 million to the New Zealand economy in 2011. There is increasing interest in travel to New Zealand among Singapore's ageing Baby Boomers, who have been more insulated than most from the global economic downturn and also have more time to travel.

Over half of Singaporean visitors travel outside the main regions, and 55 per cent are repeat visitors. In 2011, the average spend in New Zealand by Singaporean visitors was NZ$2,367 and their median length of stay was 12.7 days - up from 10 days previously.

Travel agents are still the favoured option for booking travel packages but there is a growing trend towards direct booking online, especially for air travel, and researching the cost of accommodation, activities, and air tickets over the internet. Self-drive holidays are also gaining in popularity. With increased air travel capacity between New Zealand and Singapore following the entry of budget airline Jetstar, Singaporeans are likely to make up an increasing share of visitors to New Zealand.